Ali Elliott

Trailblazer
DISC Type : DI

Community Manager at Naturally New England

Waltham, Massachusetts, United States

Overview

Ali Elliott is the Founder and CEO of Farmer Foodie, a plant-based brand known for its innovative Cashew Parm. Drawing on her dual MBA and Masters in Sustainable International Development from Brandeis University, she has won multiple pitch competitions for her focus on sustainability and reimagining the vegan cheese category.

As a passionate social entrepreneur, Ali is deeply committed to creating sustainable and healthy food products. She is heavily involved in the CPG community, serving as a Community Manager for Naturally New England, where she supports and connects with fellow founders and industry innovators.

Her companys flagship product is a unique, shelf-stable vegan parmesan that can also be blended into creamy sauces.

Personality Overview

Assertive

Persuasive

Achievement-Oriented

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

Sustainable Food Systems
Her Master's degree is in Sustainable Development and her company, Farmer Foodie, is a low-footprint, plant-powered brand.
Vegan CPG Innovation
She founded a product line to breathe new life into the vegan cheese space and has been featured in Boston Globe Media for her innovation.
Founder Community Building
As Community Manager for Naturally New England, she is dedicated to strengthening the network of natural product founders and innovators.

Media Appearances

Naturally New England's New Community Manager: Ali Elliott. Featured in Instagram

See Now

Work History

10-2025
Community Manager at Naturally New England
5-2022
Founder & CEO at The Farmer Foodie
3-2024 - 6-2024
Cultivate Small Business Cohort at Santander
5-2023 - 6-2023
BTAD Cohort at The Boston Beer Company
4-2022 - 5-2023
First Place: WeWork + Oatly Sustainability Changemakers Pitch Competition at Oatly

Education

8-2020 - 5-2022
Master of Sustainable International Development from The Heller School for Social Policy and Management at Brandeis University
8-2020 - 5-2022
Master of Business Administration - MBA from The Heller School for Social Policy and Management at Brandeis University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Waltham, Massachusetts, United States Job Level : Middle Designation : Community Manager at Naturally New England
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ali

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ali take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ali

Personality Compatibility


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