Ali Rizvi

Energizer
DISC Type : I

Vice President, Product and Analytics Leader at First Horizon Bank

Greater Houston, United States

Overview

Ali Rizvi is a marketing and strategy leader at First Horizon Bank with over 13 years of experience in financial services. He specializes in driving business growth through data-driven strategy and customer-first marketing. He holds an MBA from Northwesterns Kellogg School of Management and is a Chartered Financial Analyst.

He transformed Capital One’s marketing into a personalized engine, using martech and machine learning to drive over $250 million in annual incremental value.

Personality Overview

Full Of Energy

Informal

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Data-Driven Marketing
Led a transformation at Capital One using martech, segmentation, and machine learning to personalize marketing and drive significant business value.
Customer-Centric Growth
His professional focus is on leveraging customer data and analytics to foster business growth and execute digital transformations in the banking sector.
Product & Analytics
His current role as VP, Product and Analytics Leader at First Horizon Bank centers on the intersection of product development and data analysis.

Media Appearances

Ali has no verified media appearances

Work History

9-2025
Vice President, Product and Analytics Leader at First Horizon Bank
7-2024 - 7-2025
Business Director - Product Marketing, Analytics & Data Infrastructure at Capital One
7-2021 - 6-2024
Senior Business Manager - Customer Marketing & Analytics at Capital One
5-2018 - 6-2021
Business Manager - Strategy & Analytics at Capital One
1-2017 - 5-2018
Senior Credit Officer - Commercial Lending at NorStates Bank

Education

2016 - 2018
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
2008 - 2012
Bachelors from Institute of Business Administration

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Houston, United States Job Level : Senior Designation : Vice President, Product and Analytics Leader at First Horizon Bank
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ali

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ali take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ali

Personality Compatibility


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