Ali Wendroff

Inquirer
DISC Type : cd

Vice President, Global Demand Partnerships at Equativ

New York, New York, United States

Overview

Ali Wendroff is the Vice President of Global Demand Partnerships at Equativ, where she spearheads revenue growth and strengthens global partnerships in the video and CTV space. A University of Maryland psychology graduate, she is described as a tenacious and results-focused leader with a talent for building genuine relationships.

As a native New Yorker, Ali enjoys playing competitive sports, solving jigsaw puzzles, and making new connections. She previously volunteered at Memorial Sloan Kettering Childrens Hospital and once considered a career in child psychology. Her mother, a female executive in the music industry, is her longest-running mentor.

Unique fact: Ali is a survivor of a severe traumatic brain injury she sustained in 2011.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

DSP & SSP Collaboration
Her role focuses on pushing DSP-SSP collaboration deeper than ever before to drive major revenue growth for Equativ.
Female Empowerment
Featured in Authority Magazine's "Female Disruptors" series, she is passionate about helping young women know their value and achieve their potential in the business world.
CTV Advertising
Her leadership has been instrumental in evolving Equativ's Video and Connected TV (CTV) strategy, a key area of growth in AdTech.

Media Appearances

Ali has no verified media appearances

Work History

6-2025
Vice President, Global Demand Partnerships at Equativ
2-2024 - 6-2025
Vice President, Demand Partnerships at Sharethrough
10-2023 - 1-2024
VP, Engagement Partnerships at TripleLift
5-2022 - 10-2023
Sr. Director, Global Engagement Partnerships at TripleLift
1-2020 - 5-2022
Director, Engagement at TripleLift

Education

Bachelor of Arts (B.A.) from University of Maryland
Education details unavailable from The Dalton School

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Global Demand Partnerships at Equativ
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ali

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ali take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ali

Personality Compatibility


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