Parag Vohra

Captain
DISC Type : SD

Chief Revenue Officer (CRO) at Equativ

New York, New York, United States

Overview

Parag Vohra is the Chief Revenue Officer at Equativ, specializing in growing significant revenue streams at the intersection of ecommerce, advertising, and technology. With an MBA from Bentley University, he has a proven history of scaling businesses, including expanding a nascent revenue stream to a $400MM run rate at IPONWEB. Colleagues describe him as a "unique leader" and a "driving force. "

Parag is a commercial leader focused on global expansion and building strong partnerships. He expresses excitement about bringing advertising technology solutions to new markets, like Japan, emphasizing the need for patience and dedication for long-term success. He values team integration and celebrates collaborative achievements, such as the merger between Equativ and Sharethrough.

He once grew a new revenue stream to a run rate of over $400 million in just three years.

Personality Overview

Decisive But Calm

Consummate Professional

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Global Ad Tech
As CRO of Equativ, he frequently discusses topics like programmatic advertising, SSPs, CTV, and curation, with a focus on global growth and transparent transactions.
Revenue Growth
His career is defined by P&L responsibility and scaling revenue, with a stated priority at Equativ to accelerate growth in key areas like SSP, CTV, and curation solutions.
Japanese Market Expansion
He has explicitly stated his excitement and long-term commitment to bringing Equativ's advertising technology solutions to the Japanese market.

Media Appearances

Parag has no verified media appearances

Work History

1-2024 - 11-2025
Chief Revenue Officer (CRO) at Equativ
6-2020 - 10-2023
GM / Vice President - Global Sales & CS at IPONWEB (acquired by Criteo)
8-2011 - 4-2020
GM/ Vice President - Americas at Sojern
2-2010 - 5-2011
Director - Sales & Business Development at TripAdvisor
2-2009 - 2-2010
Director of Business Development at Fly.com

Education

2001 - 2003
MBA from Bentley University
1996 - 1998
MS from Johnson & Wales University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : N/A Designation : Chief Revenue Officer (CRO) at Equativ
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Insights For Selling To Parag

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parag is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Parag

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Parag move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Parag take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Parag

Personality Compatibility


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