Alice Clark

Energizer
DISC Type : I

Digital Analytics & Optimisation Manager at Molton Brown

United Kingdom

Overview

Alice Clark is a Digital Analytics & Optimisation Manager at Molton Brown with a decade of experience in e-commerce. She specializes in driving revenue through conversion rate optimization, experimentation, and personalization. Colleagues describe her as hard-working, multi-skilled, organized, and enthusiastic, with a Bachelor of Arts from the University of the West of England.

Outside of her professional role, Alice shows a keen interest in supporting new ventures, having proudly promoted the launch of her brothers app, Phaze. Her professional interests extend to major players in the consumer goods and beauty industries, such as The Estée Lauder Companies Inc.

Alice led the team at Molton Brown that won the "Best Use of Web Personalisation" award from Fresh Relevance.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

E-commerce Experimentation
Focuses on leveraging A/B testing and analytics to increase conversion, demonstrate ROI, and secure investment for optimization programs within Molton Brown.
Web Personalisation
She led her team to win an award for "Best Use of Web Personalisation, " showing her commitment to delivering exceptional and tailored customer experiences online.
Digital Analytics & CRO
Her career progression from Digital Analyst to Manager highlights her expertise in using data to drive revenue through Conversion Rate Optimisation.

Media Appearances

Alice has no verified media appearances

Work History

5-2024
Digital Analytics & Optimisation Manager at Molton Brown
4-2022 - 5-2024
Digital Analyst at Molton Brown
4-2021 - 4-2022
Digital Trade & Operations Assistant Manager at Molton Brown
12-2018 - 5-2019
Online Content Coordinator at MYER
4-2018 - 11-2018
Boutique Stylist at Camilla Australia

Education

2013 - 2016
Bachelor of Arts (BA) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Middle Designation : Digital Analytics & Optimisation Manager at Molton Brown
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alice

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alice take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alice

Personality Compatibility


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