Ken B.

Energizer
DISC Type : I

Senior Director of Product Management at LATICRETE International

Southington, Connecticut, United States

Overview

Ken is a senior marketing and business leader specializing in product management, strategic planning, and business development. He leverages lean management methodologies to drive market share growth. Colleagues describe him as results-driven, dedicated, and motivating. He holds an MBA from Sacred Heart University and a Lean Six Sigma certification.

His personal motto is: "I tell stories for a living, and the good ones I make non-fiction through proper execution. "

Personality Overview

Enthusiastic

Informal

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Strategic Product Management
His career is defined by senior leadership roles in product management and strategic marketing, focusing on creating and implementing successful strategies.
Lean Methodologies
He is a certified Lean Six Sigma Green Belt and mentions leveraging lean methodologies to achieve significant market share gains and improve organizational value.
Market Analysis
His profile highlights his ability to analyze and interpret complex market data to inform strategy and product development.

Media Appearances

Ken has no verified media appearances

Work History

1-2025
Senior Director of Product Management at LATICRETE International
3-2024 - 12-2024
Vice President of Product Management at Trajector
8-2022 - 12-2023
Vice President - Product Management, Strategic Marketing and R&D (Molding Solutions) at Barnes
8-2020 - 8-2022
Vice President - Marketing and R&D at Dur-A-Flex, Inc.
3-2018 - 8-2020
Senior Director - Global Marketing (Veeder-Root) at Fortive

Education

MBA from Sacred Heart University
BS from Western Connecticut State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Southington, Connecticut, United States Job Level : Senior Designation : Senior Director of Product Management at LATICRETE International
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ken

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ken take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ken

Personality Compatibility


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