Alice Dawlat in

Alice Dawlat

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Director, Growth & Partnerships at REF Digital
📍 Montreal, Quebec, Canada

Alice Dawlat is the Director of Growth & Partnerships at REF Digital, with over 15 years of experience in digital strategy and business development. She specializes in scaling revenue through strategic e-commerce and tech alliances. People who have worked with her describe her as reliable, dynamic, and passionate, with excellent organizational skills.

Alice is deeply involved in the digital community, serving as a judge for The FWA (Favourite Website Awards) and recently acting as a jury member for the 2026 Interface - Québec conference.

She holds a Professional Scrum Product Owner (PSPO 1) certification.

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Experience
16 Years
Current Role
Director, Growth & Partnerships
Job Level
Mid-senior
Location
Montreal, Quebec, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alice cares about

E-commerce Growth
Her role is dedicated to leading e-commerce initiatives that boost sales, optimize conversion funnels, and enhance the customer journey for partner organizations.
AI in Retail
She recently spoke at a conference about using AI as a brand ambassador and is focused on the impact of agentic storefronts on the buyer journey.
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Career

Work history

9-2025
Director, Growth & Partnerships
REF Digital
4-2023
Judge
The FWA
5-2021 - 9-2025
Account Director, Digital Experience, PSPO
LG2
6-2017 - 5-2021
Account Executive, digital
LG2
2-2016 - 6-2017
Project manager
LG2
In the press

Media appearances

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Education
2008 - 2010
MA
Université de Montréal
2007 - 2008
BA
Université Paris 8
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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