Alice Dawlat

Judge
DISC Type : Dc

Director, Growth & Partnerships at REF Digital

Montreal, Quebec, Canada

Overview

Alice Dawlat is the Director of Growth & Partnerships at REF Digital, with over 15 years of experience in digital strategy and business development. She specializes in scaling revenue through strategic e-commerce and tech alliances. People who have worked with her describe her as reliable, dynamic, and passionate, with excellent organizational skills.

Alice is deeply involved in the digital community, serving as a judge for The FWA (Favourite Website Awards) and recently acting as a jury member for the 2026 Interface - Québec conference.

She holds a Professional Scrum Product Owner (PSPO 1) certification.

Personality Overview

Demanding

Features Driven

Generally Skeptic

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

E-commerce Growth
Her role is dedicated to leading e-commerce initiatives that boost sales, optimize conversion funnels, and enhance the customer journey for partner organizations.
AI in Retail
She recently spoke at a conference about using AI as a brand ambassador and is focused on the impact of agentic storefronts on the buyer journey.
Digital Community
Passionate about giving back to the tech community, transitioning from a conference speaker in 2022 to a jury member for the same event in 2026.

Media Appearances

Alice has no verified media appearances

Work History

9-2025
Director, Growth & Partnerships at REF Digital
4-2023
Judge at The FWA
5-2021 - 9-2025
Account Director, Digital Experience, PSPO at LG2
6-2017 - 5-2021
Account Executive, digital at LG2
2-2016 - 6-2017
Project manager at LG2

Education

2008 - 2010
MA from Université de Montréal
2007 - 2008
BA from Université Paris 8

More Information

Social Presence :

Prographics :

Exp : 16 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Director, Growth & Partnerships at REF Digital
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alice

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • If convinced, they can reach decisions quite fast.
  • Can Alice take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alice

Personality Compatibility


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