Alice Hustwick

Enthusiast
DISC Type : i

Head of Finance at PureGym

Denmark

Overview

Alice Hustwick is the Head of Finance for PureGym Denmark, leveraging her experience from roles like Group Reporting Manager. A qualified ACA from ICAEW, her background at PwC centered on audit transformation, change implementation, and managing diverse client portfolios.

Demonstrating a commitment to new challenges, Alice recently relocated to Copenhagen for her current role after a successful project secondment there. This significant life and career move highlights her adaptability and drive to immerse herself in new professional environments.

Unique fact: Before her promotion, she was already actively involved in recruiting for the finance team, showing a strong commitment to team building.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Financial Leadership
Progressed from reporting roles to Head of Finance, demonstrating a clear career path towards leading finance functions and teams in an international setting.
Talent Acquisition
Actively shares job openings and encourages her network to apply for roles within PureGym's finance team, indicating a passion for building strong teams.
Change Management
Her experience at PwC focused specifically on change implementation and culture, suggesting an interest in evolving processes and behaviors within organizations.

Media Appearances

Alice has no verified media appearances

Work History

1-2026
Head of Finance at PureGym
1-2025 - 1-2026
Group Reporting Manager at PureGym
6-2023 - 12-2024
Group Reporting at PureGym
12-2022 - 6-2023
Senior Associate (Audit Transformation) at PwC
9-2018 - 11-2022
Senior Associate (External Audit) at PwC

Education

2018 - 2021
ACA from ICAEW
2016 - 2017
Postgraduate Diploma in Education from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 10 Location : Denmark Job Level : Mid-senior Designation : Head of Finance at PureGym
URL has been copied!

Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alice

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Alice take some risk or not?

  • They can take some low-probability risks if needed.

You And Alice

Personality Compatibility


Other PureGym Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.