Alice Johnson

Examiner
DISC Type : cs

Head of Ecommerce at flyadeal

Jeddah, Makkah, Saudi Arabia

Overview

Alice is a senior ecommerce and marketing leader with deep experience in the travel, property, and financial services sectors. Educated at Victoria University of Wellington, she is described by colleagues as an innovative, professional, and disciplined leader who excels at driving data-led digital strategies.

She thrives in fast-paced environments and embraces new challenges, having recently relocated to a new country for her leadership role at flyadeal. Alice shows a distinct passion for making air travel more accessible, actively supporting the launch of new low-cost carriers.

Her work developing an innovative real estate iPhone/iPad app earned her firm a national "Innovation Estate Agency of the Year" award.

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Airline Ecommerce
Currently leading ecommerce strategy for low-cost carrier flyadeal, with extensive prior experience at easyJet holidays and Auckland Airport.
CRO & CRM
Actively building her team to enhance customer relationship management and conversion rate optimization initiatives using cutting-edge tools.
Inspiring Leadership
Described by former colleagues as a "constant source of innovation and inspiration" who develops and motivates high-performing teams.

Media Appearances

Alice has no verified media appearances

Work History

9-2024
Head of Ecommerce at flyadeal
7-2022 - 6-2024
Head of Ecommerce and Marketing at Bonza
12-2020 - 6-2022
Digital Marketing & Loyalty (Contract) at Auckland Airport
12-2019 - 5-2020
Head of Digital Online Marketing Consultant at Hotelbeds
10-2015 - 12-2019
Head of Ecommerce - easyJet holidays / Hotelbeds at easyJet holidays

Education

Professional Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing
Bachelor of Commerce from Victoria University of Wellington

More Information

Social Presence :

Prographics :

Exp : 9 Location : Jeddah, Makkah, Saudi Arabia Job Level : Mid-senior Designation : Head of Ecommerce at flyadeal
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alice

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alice take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alice

Personality Compatibility


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