Alice Johnson in

Alice Johnson

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Head of Ecommerce at flyadeal
📍 Jeddah, Makkah, Saudi Arabia

Alice is a senior ecommerce and marketing leader with deep experience in the travel, property, and financial services sectors. Educated at Victoria University of Wellington, she is described by colleagues as an innovative, professional, and disciplined leader who excels at driving data-led digital strategies.

She thrives in fast-paced environments and embraces new challenges, having recently relocated to a new country for her leadership role at flyadeal. Alice shows a distinct passion for making air travel more accessible, actively supporting the launch of new low-cost carriers.

Her work developing an innovative real estate iPhone/iPad app earned her firm a national "Innovation Estate Agency of the Year" award.

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Experience
9 Years
Current Role
Head of Ecommerce
Job Level
Mid-senior
Location
Jeddah, Makkah, Saudi Arabia
Personality Overview

How Alice shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alice cares about

Airline Ecommerce
Currently leading ecommerce strategy for low-cost carrier flyadeal, with extensive prior experience at easyJet holidays and Auckland Airport.
CRO & CRM
Actively building her team to enhance customer relationship management and conversion rate optimization initiatives using cutting-edge tools.
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Career

Work history

9-2024
Head of Ecommerce
flyadeal
7-2022 - 6-2024
Head of Ecommerce and Marketing
Bonza
12-2020 - 6-2022
Digital Marketing & Loyalty (Contract)
Auckland Airport
12-2019 - 5-2020
Head of Digital Online Marketing Consultant
Hotelbeds
10-2015 - 12-2019
Head of Ecommerce - easyJet holidays / Hotelbeds
easyJet holidays
In the press

Media appearances

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Education
Professional Postgraduate Diploma in Marketing
CIM | The Chartered Institute of Marketing
Bachelor of Commerce
Victoria University of Wellington
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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