Alice Peters

Observer
DISC Type : ic

Senior director at aaff

Arnhem-Nijmegen Region, Netherlands

Overview

Martijn Verharen is a co-owner and Senior Director at aaff, specializing in audit and assurance. A Registeraccountant who graduated from Nyenrode Business University, he brings extensive experience to the firm, which was recently formed through the merger of Alfa and ABAB.

Beyond his corporate responsibilities, Martijn is deeply committed to public service. He has a long-standing career in local politics as a city council member for the VVD in Wijchen, where he also serves as the influential faction leader, dedicating his time to community development.

Martijn uniquely balances two demanding leadership roles: co-owning a major accounting firm while simultaneously serving as a key political figure in his municipality.

Personality Overview

Curious

Example Seeker

Assertive

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Audit & Assurance
As a Senior Director at aaff and a certified Registeraccountant, this represents his core professional expertise and primary business focus.
Corporate Mergers
He is a co-owner of aaff, an entity established in early 2025 through the significant merger of Alfa Accountants and ABAB.
Local Governance
Serves as the faction leader for the VVD party on the Wijchen city council, demonstrating a deep, long-term commitment to municipal politics and local policy.

Media Appearances

Alice has no verified media appearances

Work History

1-2025
Senior director at aaff
11-2023 - 1-2025
Senior Accountant Audit & Assurance at aaff
9-2020 - 11-2023
Manager RA at Stolwijk Philipsen
4-2018 - 9-2020
Senior Manager Audit & Assurance at BDO Nederland
11-2016 - 3-2018
Manager RA at Baker Tilly Berk

Education

2013 - 2016
Registeraccountant (RA) from Nederlandse Beroepsorganisatie van Accountants
2011 - 2013
Post Master Accountancy from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Arnhem-Nijmegen Region, Netherlands Job Level : Senior Designation : Senior director at aaff
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Alice

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Alice take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Alice

Personality Compatibility


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