Alicia Cox

Observer
DISC Type : ic

Senior Manager - Client Relations at FrescoData

San Marcos, California, United States

Overview

Alicia Cox is a seasoned client relations manager with a history of working for major brands like Hewlett-Packard and Universal Studios. Leveraging her MBA from California State University, Los Angeles, she specializes in creating custom, data-driven marketing and branding solutions to help businesses maximize their return on investment.

She is passionate about the intersection of business and technology, with interests in publications like the Harvard Business Review and Technowize Magazine. This suggests a focus on leveraging innovative tech and strategic insights to drive growth and improve marketing effectiveness.

Alicia identifies as a content strategist passionate about driving growth through data-driven campaigns and innovative marketing solutions.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Data-Driven Marketing
Her role at FrescoData and self-description as a marketer passionate about data-driven campaigns highlight this as a core focus.
Client Relations
Her current title is Senior Manager of Client Relations, and a previous role was a Dispute Resolution Specialist, indicating a career focus on managing client needs.
International Branding
Previously worked as a Strategist in International Marketing and Branding for Hewlett-Packard, showing experience with global campaigns.

Media Appearances

Alicia has no verified media appearances

Work History

1-2011
Senior Manager - Client Relations at FrescoData
Marketing Consultant at Independent
9-2004 - 10-2008
Strategist, International Marketing and Branding at Hewlett-Packard
6-2001 - 8-2004
Branding Manager at Universal Studios

Education

Master of Business Administration (M.B.A.) from California State University, Los Angeles

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Marcos, California, United States Job Level : Middle Designation : Senior Manager - Client Relations at FrescoData
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alicia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Alicia take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alicia

Personality Compatibility


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