Alicia Gala Palacio
Critic · DISC type CAlicia Gala Palacio is a marketing executive with over 12 years of experience in brand strategy and customer insights for the retail sector. As Head of Brand Activation at Lidl España, she leverages her international experience from Lidl Portugal and a Masters from EAE Business School to drive brand growth and innovation.
Outside of work, Alicia is a mother of two and a wife who recently completed a two-year family adventure as an expat in Portugal. She is passionate about authentic leadership, believing it requires not just strategy but also humanity, trust, and inspiration to build cohesive and motivated teams.
She recently returned to Spain after leading the entire marketing department for Lidl in Portugal.
Read the full overview →How Alicia shows up
Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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