Alicia Gala Palacio
Login to view DISC.Alicia Gala Palacio is a marketing executive with over 12 years of experience in brand strategy and customer insights for the retail sector. As Head of Brand Activation at Lidl España, she leverages her international experience from Lidl Portugal and a Masters from EAE Business School to drive brand growth and innovation.
Outside of work, Alicia is a mother of two and a wife who recently completed a two-year family adventure as an expat in Portugal. She is passionate about authentic leadership, believing it requires not just strategy but also humanity, trust, and inspiration to build cohesive and motivated teams.
She recently returned to Spain after leading the entire marketing department for Lidl in Portugal.
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