Alicia Mowder

Trailblazer
DISC Type : DI

Chief Marketing Officer at Mendocino Farms

United States

Overview

Alicia is the Chief Marketing Officer at Mendocino Farms, an expert in scaling restaurant and retail brands through guest-first growth, digital evolution, and distinctive brand strategy. Her career includes leadership roles at Panera Bread and SONIC Drive-In. Colleagues describe her as a skilled strategist, practical visionary, and highly collaborative.

Outside of work, Alicia is focused on personal and professional development, drawing inspiration from books like "The Life Brief. " She is a passionate advocate for female leadership, actively promoting other women leaders and speaking at industry events on the topic of leading with both performance and heart.

She was named one of Brand Innovators "40 Under 40" marketing leaders.

Personality Overview

Persuasive

Charismatic

Assertive

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Leadership with Heart
She champions a "high performance with heart" management style and is a featured speaker on this topic at the Women in Restaurant Leadership conference.
AI in Restaurants
Serves as a Strategic AI Advisor for Iterate. ai and has recently promoted an AI Bootcamp tailored for the restaurant industry.
Guest-First Growth
Her entire professional focus is on using guest engagement and experience as the primary drivers for national brand expansion and long-term growth.

Media Appearances

Alicia has no verified media appearances

Work History

10-2025
Chief Marketing Officer at Mendocino Farms
6-2025
Strategic AI Advisor at Iterate.ai
4-2025
Member Board of Directors at Swensons Drive-In Restaurants
11-2023 - 10-2024
Senior Vice President, Product Strategy & Insights at Panera Bread
4-2023 - 11-2023
Vice President Category Growth & Insights at Panera Bread

Education

Certificate from The Wharton School
Masters of Science from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 3 Location : United States Job Level : Leadership Designation : Chief Marketing Officer at Mendocino Farms
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alicia

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Alicia take some risk or not?

  • They can take risks if necessary.

You And Alicia

Personality Compatibility


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