Alicia is the Chief Marketing Officer at Mendocino Farms, an expert in scaling restaurant and retail brands through guest-first growth, digital evolution, and distinctive brand strategy. Her career includes leadership roles at Panera Bread and SONIC Drive-In. Colleagues describe her as a skilled strategist, practical visionary, and highly collaborative.
Outside of work, Alicia is focused on personal and professional development, drawing inspiration from books like "The Life Brief. " She is a passionate advocate for female leadership, actively promoting other women leaders and speaking at industry events on the topic of leading with both performance and heart.
She was named one of Brand Innovators "40 Under 40" marketing leaders.
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