Alicia Payne

Trailblazer
DISC Type : ID

Customer Account Executive at Nitro Software

Greater Melbourne Area, Australia

Overview

Alicia is a Senior Account Manager with 15 years of experience in the SaaS industry across the APAC region, specializing in customer strategy, growth, and retention. Her colleagues describe her as authentic, resilient, and someone who genuinely cares for her customers. She holds a Masters degree from Monash University.

Outside of work, Alicia is a mother of two who hosts a podcast designed to empower women in technology. Her interests are diverse and include reading, writing, travelling, and singing. She enjoys walking on the beach, attending silent discos, and going to the theatre.

Her first career was in music; she is a classically trained singer who has performed with the Victorian Opera.

Personality Overview

Achievement-Oriented

Values Relationships

Informal

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Women in Tech
She created and hosts the "Holding Space for Unicorns" podcast, which is dedicated to empowering women in the technology industry to realize their potential.
SaaS Customer Lifecycle
Her career is focused on supporting customers through the entire SaaS journey, including new business, account management, renewals, and expansion.
Trust-Led Relationships
She emphasizes building genuine, trust-led relationships with customers as a fundamental part of her sales philosophy to create long-term loyalty.

Media Appearances

Alicia has no verified media appearances

Work History

3-2026
Customer Account Executive at Nitro Software
4-2024 - 3-2026
Senior Account Manager at Nintex
3-2023
Podcast Creator and Host at Holding Space for Unicorns Podcast
12-2022 - 12-2023
Account Executive- ANZ at Supermetrics
5-2022 - 10-2022
Corporate Account Executive at HubSpot

Education

2005 - 2005
Masters from Monash University
2001 - 2004
Honours Degree from Monash University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Melbourne Area, Australia Job Level : N/A Designation : Customer Account Executive at Nitro Software
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alicia

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Alicia take some risk or not?

  • They can take risks if necessary.

You And Alicia

Personality Compatibility


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