Alicia Williams

Enigma
DISC Type : DIC

Business Development at Aliste Marketing Inc.

Boston, Massachusetts, United States

Overview

Alicia Williams is the Founder and Creative Director of Aliste Marketing, an agency she established in 2008 to help purpose-driven brands grow. An author and speaker, she specializes in turning brand stories into measurable growth. People who have worked with her describe her as professional, strategic, and creative. She holds a Bachelor of Arts from Curry College.

Outside of her professional life, Alicia enjoys spending time with her husband and their two sons. She values family time, enjoys traveling, and being outdoors. Her agencys name, Aliste, is a combination of the initials of her family members who have supported her entrepreneurial journey.

Interesting fact: Her company, Aliste Marketing, is a Platinum Green Certified Business, reflecting her focus on supporting sustainable and eco-conscious companies.

Personality Overview

Fast Follower

Hard To Convince

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Purpose-Driven Brands
Helps sustainable and eco-conscious companies connect their mission with measurable profits and community growth.
Brand Storytelling
Believes in blending compelling narratives with data-driven strategy to help organizations build trust and drive revenue.
Female Entrepreneurship
An award-winning entrepreneur passionate about helping fellow business owners, especially women, achieve success.

Media Appearances

Alicia has no verified media appearances

Work History

2016 - 2016
Business Development at Aliste Marketing Inc.
1-2008
Co-Founder | Creative Director | Senior Marketing Strategist | Fractional CMO at Aliste Marketing Inc.
2008
Professional Speaker at Aliste Marketing Inc.
9-2007 - 12-2009
Marketing Consultant and Social Media Strategist at Breast Cancer Fund
9-2007 - 2009
Marketing Consultant at Leone Marketing Solutions

Education

Bachelor of Arts - BA from Curry College
Bachelor's degree from Curry College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Business Development at Aliste Marketing Inc.
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alicia

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alicia take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alicia

Personality Compatibility


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