Alina Traistaru, M.B.A.

Commander
DISC Type : D

Sr. Director, Finance at insightsoftware

San Diego, California, United States

Overview

Alina Traistaru is a strategic finance leader with over 18 years of experience specializing in FP&A for the SaaS, Biotech, and Technology sectors. She excels in navigating high-stakes situations like acquisitions and spin-offs, building financial infrastructure and high-performing teams. She holds an MBA from California Miramar University and is described as energetic, strategic, and an excellent leader.

Alina is dedicated to advancing the finance profession, serving on the AFPs North America FP&A Advisory Council. She actively contributes to creating educational content, shaping conferences, and sharing best practices to empower the broader FP&A community. This commitment demonstrates a passion for mentorship and developing others in her field.

Unique fact: She built an entire FP&A function from the ground up during a full corporate spin-off, showcasing her ability to create stability and structure amidst complexity.

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

FP&A Transformation
Her career is defined by transforming finance functions during complex events like acquisitions and PE integrations. Her headline is, "FP&A Should Shape the Business, Not Just Report On It. "
SaaS Economics
Focuses on how unit economics and retention drive value, regardless of industry. She previously led projects to sharpen SaaS pricing strategy and unit economics for a $1B portfolio.
AI-enabled Planning
Her professional summary explicitly mentions a belief in using AI-enabled planning to help FP&A shape business strategy, not just report on past performance.

Media Appearances

Alina has no verified media appearances

Work History

2-2026
Sr. Director, Finance at insightsoftware
9-2023 - 4-2025
Director of Finance at Perceptive Inc.
6-2021
Principal | FP&A Consultant at Sunrise Consulting
2021 - 9-2023
Vice President, Finance at University of Arizona Global Campus
2020 - 2021
Sr. Manager, Finance at Viasat Inc.

Education

2010 - 2012
MBA from California Miramar University
B.S. from Academia de Studii Economice din București

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Diego, California, United States Job Level : Senior Designation : Sr. Director, Finance at insightsoftware
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Insights For Selling To Alina

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alina take some risk or not?

  • The risks don’t matter much to them.

You And Alina

Personality Compatibility


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