Aline Carvalho in

Aline Carvalho

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E-commerce, Digital and DTC Operations Manager at Hypera Pharma
📍 Brazil

Aline is a digital strategy executive with over 15 years of experience in the pharmaceutical, FMCG, and retail sectors. At Hypera Pharma, she drives e-commerce and DTC operations, delivering 7x GMV growth. Described as dedicated and innovative, she holds a postgraduate degree in Business Management and Marketing from ESPM.

She spearheaded the business case and 360° marketing strategy for Kenners first licensed product line with soccer player Marcelo, generating unplanned multi-million dollar revenue.

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Experience
13 Years
Current Role
E-commerce, Digital and DTC Operations Manager
Location
Brazil
Personality Overview

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Priorities

Topics Aline cares about

DTC Growth
In her current role, she delivered 7x GMV growth and a 4x improvement in EBITDA margin across direct-to-consumer channels at Hypera Pharma.
Digital Transformation
At Unilever, she led a digital transformation initiative, structuring an innovation lab and achieving all digitalization objectives for two consecutive years.
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Career

Work history

4-2022 - 4-2025
E-commerce, Digital and DTC Operations Manager
Hypera Pharma
4-2020 - 4-2022
Sr. Coordinator Digital Trade Omnichannel
Unilever
4-2019 - 4-2020
E-commerce, CRM, Media, Social Media e CX Coordinator
Kenner
3-2017 - 3-2019
Senior Marketing Analyst
Kenner
7-2015 - 2-2017
Full Marketing Analyst
Kenner
In the press

Media appearances

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Education
2013 - 2014
Postgraduate Degree in Business Management and Marketing
ESPM Escola Superior de Propaganda e Marketing
2008 - 2012
Bachelor´s Degree in Advertising
Pontifícia Universidade Católica do Rio de Janeiro
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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