Aline Carvalho

Sharpshooter
DISC Type : DC

E-commerce, Digital and DTC Operations Manager at Hypera Pharma

Brazil

Overview

Aline is a digital strategy executive with over 15 years of experience in the pharmaceutical, FMCG, and retail sectors. At Hypera Pharma, she drives e-commerce and DTC operations, delivering 7x GMV growth. Described as dedicated and innovative, she holds a postgraduate degree in Business Management and Marketing from ESPM.

She spearheaded the business case and 360° marketing strategy for Kenners first licensed product line with soccer player Marcelo, generating unplanned multi-million dollar revenue.

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

DTC Growth
In her current role, she delivered 7x GMV growth and a 4x improvement in EBITDA margin across direct-to-consumer channels at Hypera Pharma.
Digital Transformation
At Unilever, she led a digital transformation initiative, structuring an innovation lab and achieving all digitalization objectives for two consecutive years.
Responsible Skincare
After a recent industry event, she highlighted 'Responsible Skincare' as a key competitive advantage for modern beauty brands.

Media Appearances

Aline has no verified media appearances

Work History

4-2022 - 4-2025
E-commerce, Digital and DTC Operations Manager at Hypera Pharma
4-2020 - 4-2022
Sr. Coordinator Digital Trade Omnichannel at Unilever
4-2019 - 4-2020
E-commerce, CRM, Media, Social Media e CX Coordinator at Kenner
3-2017 - 3-2019
Senior Marketing Analyst at Kenner
7-2015 - 2-2017
Full Marketing Analyst at Kenner

Education

2013 - 2014
Postgraduate Degree in Business Management and Marketing from ESPM Escola Superior de Propaganda e Marketing
2008 - 2012
Bachelor´s Degree in Advertising from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brazil Job Level : N/A Designation : E-commerce, Digital and DTC Operations Manager at Hypera Pharma
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Insights For Selling To Aline

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aline is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aline

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Aline move?

  • If convinced, they can reach decisions quite fast.
  • Can Aline take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Aline

Personality Compatibility


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