Alisa Parenti

Inspirer
DISC Type : id

Senior Vice President at Northern Trust

Chicago, Illinois, United States

Overview

Alisa Parenti is the SVP of Communications for Wealth Management at Northern Trust, where she leads content strategy. She leverages a 30-year career as an award-winning journalist at outlets like Bloomberg News and ABC-TV affiliates. She holds both bachelors and masters degrees from Northwestern University.

Outside of her corporate role, Alisa is an accomplished author, having written a historical fiction novel about Ethel Rosenberg. She has also served as an adjunct professor at Georgetown University, teaching journalism, and is an active volunteer with the National Press Club and Northwesterns mentorship program.

Unique fact: Her book, "BETRAYAL: The Ethel Rosenberg Story, " explores the life of the only woman executed by the U. S. government on espionage-related charges.

Personality Overview

Fast Adopter

Charming & Persuasive

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Financial Communications
Her current role involves leading communications and content strategy for Northern Trust's wealth management division, leveraging her background in financial news to shape the narrative.
Wealth Management
Her social media feed frequently promotes Northern Trust's analysis on market trends, tax time preparation, and insights on women and wealth, indicating a deep professional focus.
Historical Storytelling
She authored "BETRAYAL: The Ethel Rosenberg Story, " a historical fiction novel examining espionage, betrayal, and women's rights during the Cold War.

Media Appearances

Parenti departs Bloomberg for Northern Trust. Featured in Talking Biz News

See Now

Work History

5-2025
Senior Vice President at Northern Trust
1-2022 - 5-2025
Breaking News Editor at Bloomberg News
6-2021 - 6-2022
Author at New Degree Press
1-2015 - 1-2022
Anchor/Editor at Bloomberg News
7-2009 - 12-2014
Adjunct Professor at Georgetown University, School of Continuing Studies

Education

MSJ from Northwestern University
BS from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Senior Vice President at Northern Trust
URL has been copied!

Insights For Selling To Alisa

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alisa is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alisa

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alisa move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alisa take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alisa

Personality Compatibility


Other Northern Trust Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.