Alison Caston in

Alison Caston

Go-getter · DISC type d
Head of Digital Marketing at Funlab Pty Ltd
📍 Kew, Victoria, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head of Digital Marketing
Job Level
Mid-senior
Location
Kew, Victoria, Australia
Personality Overview

How Alison shows up

Vision Oriented
Decisive
Fast-Paced

They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Priorities

Topics Alison cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2021
Head of Digital Marketing
Funlab Pty Ltd
7-2020 - 2-2022
Digital Marketing Manager
Funlab Pty Ltd
6-2016 - 7-2020
Social Media & Digital Content Manager
Funlab Pty Ltd
10-2014 - 6-2016
Digital Marketing Coordinator
Alcohol and Drug Foundation
6-2013 - 9-2014
Marketing and Communications Officer
Alcohol and Drug Foundation
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2012
Bachelor of Business & Commerce / Bachelor of Communications
Monash University
2022 - 2022
Mini MBA in Marketing
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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