Alison Caston

Go-getter
DISC Type : d

Head of Digital Marketing at Funlab Pty Ltd

Kew, Victoria, Australia

Overview

Alison has no verified overview

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Alison has no verified topics they care about

Media Appearances

Alison has no verified media appearances

Work History

12-2021
Head of Digital Marketing at Funlab Pty Ltd
7-2020 - 2-2022
Digital Marketing Manager at Funlab Pty Ltd
6-2016 - 7-2020
Social Media & Digital Content Manager at Funlab Pty Ltd
10-2014 - 6-2016
Digital Marketing Coordinator at Alcohol and Drug Foundation
6-2013 - 9-2014
Marketing and Communications Officer at Alcohol and Drug Foundation

Education

2009 - 2012
Bachelor of Business & Commerce / Bachelor of Communications from Monash University
2022 - 2022
Mini MBA in Marketing from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 13 Location : Kew, Victoria, Australia Job Level : Mid-senior Designation : Head of Digital Marketing at Funlab Pty Ltd
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alison

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alison take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alison

Personality Compatibility


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