Alison Guzzio

Trailblazer
DISC Type : ID

Director of Public Relations at Element CG, a CG Life Company

Kennett Square, Pennsylvania, United States

Overview

Alison Guzzio is a sales-driven Public Relations Director at Element CG, specializing in amplifying brand growth for high-tech and healthcare companies. A graduate of Ursinus College, she has over two decades of experience transforming communication strategies into measurable success. Colleagues describe her as creative, dedicated, intelligent, and innovative.

Her favorite client feedback is when they hear from contacts, “I see your name everywhere, ” a testament to her ability to create true market visibility.

Personality Overview

Friendly But Fast

Achievement-Oriented

Persuasive

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Sales-Driven PR
Her professional headline emphasizes her focus on using PR and strategic communication to directly align with and support sales and business objectives.
Healthcare Innovation
She frequently posts about client advancements in pharmaceuticals, biotech, and medical technology, including RFID for medication management and automation in cell therapy.
Brand Visibility
She highlights the power of combining PR, SEO, and storytelling to ensure clients are seen everywhere, viewing this as a key metric of success.

Media Appearances

Alison has no verified media appearances

Work History

1-2025
Director of Public Relations at Element CG, a CG Life Company
5-2017
Director of Public Relations, Technology at CG Life
2-2002
Public Relations Specialist at AG Consulting
5-2000 - 1-2002
Account Director at The SheaHedges Group
10-1997 - 2-1999
Director of Marketing at EFT Technologies

Education

1990 - 1994
Bachelor of Arts (BA) from Ursinus College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Kennett Square, Pennsylvania, United States Job Level : N/A Designation : Director of Public Relations at Element CG, a CG Life Company
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alison

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Alison take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alison

Personality Compatibility


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