Alison Lutz Waldon

Examiner
DISC Type : cs

Digital Marketing Manager at Shaner Hotels

Austin, Texas Metropolitan Area, United States

Overview

Alison Lutz Waldon is a results-driven Marketing Leader with an MBA and a specialization in the hospitality industry. She currently leads digital strategy for premium resorts at Shaner Hotels, focusing on driving revenue, demand, and visibility through integrated marketing campaigns and brand storytelling.

Fueled by a natural curiosity, Alison is always open to new adventures and learning opportunities. She is a resourceful and collaborative team player who is passionate about creating memorable guest experiences. She successfully completed her MBA program while raising a toddler, showcasing her dedication and time management skills.

As a Marketing Manager at Omni, she drove a 127% increase in bookings, adding $1. 3M in revenue.

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Hospitality Marketing
Her career is centered on creating memorable guest experiences and driving business results for resorts, including roles at Shaner Hotels and Omni Barton Creek Resort.
Digital Revenue Growth
Focuses on leveraging digital strategy to drive performance, having previously increased bookings by 127% and added $1. 3M in revenue through targeted campaigns at a prior resort.
Brand Storytelling
Her current role involves using brand storytelling and demand-generation strategies to elevate visibility and capture market share for Marriott and Hilton resorts.

Media Appearances

Alison has no verified media appearances

Work History

1-2023
Digital Marketing Manager at Shaner Hotels
4-2019 - 1-2023
Marketing Manager at Omni Barton Creek Resort & Spa
1-2016 - 4-2019
Member Communication Coordinator at Omni Barton Creek Resort & Spa
9-2015 - 6-2016
Content Strategist at VenForma
4-2014 - 5-2015
Social Media Manager for Campus Living & Learning at Baylor University

Education

Bachelor of Arts - BA from Baylor University
Public Relations from Florence University of the Arts
Master of Business Administration - MBA from Lamar University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas Metropolitan Area, United States Job Level : Middle Designation : Digital Marketing Manager at Shaner Hotels

Interested in

Sports

Intramural Volleyball

Health & Outdoor

Baylor in Florence Study Abroad Program

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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alison

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alison take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alison

Personality Compatibility


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