Alison Lutz Waldon in

Alison Lutz Waldon

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Digital Marketing Manager at Shaner Hotels
📍 Austin, Texas Metropolitan Area, United States

Alison Lutz Waldon is a results-driven Marketing Leader with an MBA and a specialization in the hospitality industry. She currently leads digital strategy for premium resorts at Shaner Hotels, focusing on driving revenue, demand, and visibility through integrated marketing campaigns and brand storytelling.

Fueled by a natural curiosity, Alison is always open to new adventures and learning opportunities. She is a resourceful and collaborative team player who is passionate about creating memorable guest experiences. She successfully completed her MBA program while raising a toddler, showcasing her dedication and time management skills.

As a Marketing Manager at Omni, she drove a 127% increase in bookings, adding $1. 3M in revenue.

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Experience
12 Years
Current Role
Digital Marketing Manager
Job Level
Middle
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

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Priorities

Topics Alison cares about

Hospitality Marketing
Her career is centered on creating memorable guest experiences and driving business results for resorts, including roles at Shaner Hotels and Omni Barton Creek Resort.
Digital Revenue Growth
Focuses on leveraging digital strategy to drive performance, having previously increased bookings by 127% and added $1. 3M in revenue through targeted campaigns at a prior resort.
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Career

Work history

1-2023
Digital Marketing Manager
Shaner Hotels
4-2019 - 1-2023
Marketing Manager
Omni Barton Creek Resort & Spa
1-2016 - 4-2019
Member Communication Coordinator
Omni Barton Creek Resort & Spa
9-2015 - 6-2016
Content Strategist
VenForma
4-2014 - 5-2015
Social Media Manager for Campus Living & Learning
Baylor University
In the press

Media appearances

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Education
Bachelor of Arts - BA
Baylor University
Public Relations
Florence University of the Arts
Master of Business Administration - MBA
Lamar University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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