Alison Rusk

Supporter
DISC Type : s

Head of Marketing at INKY Technology

Austin, Texas, United States

Overview

Alison has no verified overview

Personality Overview

Slow To Decisions

Procedural

Social Proof Driven

Their motivation stems from the impact that their decisions can have on the organization.
  They are unlikely to become strong champions as they don't prefer pushing other people. They are good and approachable with everyone, internally and externally.

Topics They Care About

Alison has no verified topics they care about

Media Appearances

Alison has no verified media appearances

Work History

6-2023
Head of Marketing at INKY Technology
7-2021 - 6-2023
Director, Partner Marketing at INKY Technology
2-2018 - 2-2020
Director, Partner Marketing at Absolute Software
3-2013 - 2-2018
Director, Customer Insights, Client Solutions Product Group at Dell Inc.
2-2010 - 3-2013
Director, Consumer and Small Business Product Group Brand & Messaging at Dell Inc.

Education

Bachelor of Journalism in Public Relations from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 15 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Head of Marketing at INKY Technology
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Alison

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Alison take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Alison

Personality Compatibility


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