Alison Tsai

Critic
DISC Type : C

Marketing Supervisor at ABB

Taiwan

Overview

Alison is a marketing professional at ABB with experience in the technology and industrial sectors. With a Master of Global Management from Thunderbird and a background as a data analyst, she combines marketing strategy with analytical insights to drive communication and engagement.

Based on her professional focus, Alison appears passionate about technological innovation for a sustainable future. She follows developments in both the transportation sector, like Bombardier, and the medical technology field, with an interest in companies such as Medtronic.

Unique fact: In a previous role, she increased website page views by over 6% in just two weeks through strategic layout edits and content updates.

Personality Overview

Critic

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Corporate Sustainability
Her posts frequently address net-zero challenges and decarbonization, highlighting the importance of cross-industry collaboration for a low-carbon future.
Energy Efficiency
She actively promotes and shares content about improving energy efficiency for businesses, tying it directly to sustainability goals.
Sustainable Transport
Demonstrates a keen interest in the electrification of public transport, showcasing ABB's innovations in sustainable rail and light rail projects.

Media Appearances

Alison has no verified media appearances

Work History

4-2022
Marketing Supervisor at ABB
8-2019 - 3-2022
Senior Marketing Specialist at Advantech
11-2016 - 8-2019
Account Manager at GaleMed
4-2016 - 6-2016
Education and Outreach Assistant BioKIC (Biodiversity Knowledge Integration Center) at Arizona State University
12-2015 - 2-2016
Data Analyst at Transdev

Education

2014 - 2015
Master of Global Management concentrated in Marketing from Thunderbird School of Global Management
2012 - 2014
Master of Economics from Soochow University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Taiwan Job Level : N/A Designation : Marketing Supervisor at ABB
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alison

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alison take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alison

Personality Compatibility


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