Alison Tuck

Examiner
DISC Type : sc

Global Head of Brand Commmunication - The Macallan at Edrington

Glasgow, Scotland, United Kingdom

Overview

Alison has no verified overview

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Alison has no verified topics they care about

Media Appearances

Alison has no verified media appearances

Work History

11-2025
Global Head of Brand Commmunication - The Macallan at Edrington
2-2022 - 11-2025
Global Head of Brand Execution - The Macallan at Edrington
4-2017 - 2-2022
Global Marketing Manager - The Macallan at Edrington
2-2014 - 10-2014
Senior Brand Manager - Brugal at The Edrington Group
4-2010 - 2-2013
Senior Brand Manager - The Famous Grouse at The Edrington Group

Education

1998 - 2000
MSc 2:1 from University of Strathclyde
1994 - 1998
BA Hons 1st Class from Glasgow Caledonian University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Glasgow, Scotland, United Kingdom Job Level : Mid-senior Designation : Global Head of Brand Commmunication - The Macallan at Edrington
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alison

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Alison take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Alison

Personality Compatibility


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