Alison Upton

Trailblazer
DISC Type : ID

Marketing Director, Brand and Strategic Initiatives at Saïd Business School, University of Oxford

Greater Oxford Area, United Kingdom

Overview

Alison has no verified overview

Personality Overview

Achievement-Oriented

Persuasive

Charismatic

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Alison has no verified topics they care about

Media Appearances

Alison has no verified media appearances

Work History

11-2024
Marketing Director, Brand and Strategic Initiatives at Saïd Business School, University of Oxford
1-2024 - 11-2024
Portfolio and Marketing Director, Executive Education at Saïd Business School, University of Oxford
11-2022 - 1-2024
Head of Marketing, Executive Education at Saïd Business School, University of Oxford
7-2021 - 11-2022
Head of Marketing Communications (Interim) at Kärcher UK
10-2019 - 6-2021
Head of Marketing at iWantGreatCare - leading platform for patient ratings and reviews

Education

Business Studies from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Marketing Director, Brand and Strategic Initiatives at Saïd Business School, University of Oxford
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alison

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Alison take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alison

Personality Compatibility


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