Alison VanHoof
Login to view DISC.Alison VanHoof is an accomplished marketing professional specializing in brand partnerships and influencer marketing, currently in a management role at Crocs. A graduate of Michigan State University, she has a strong background in developing and executing creator-led campaigns for major brands like Finish Line and JD Sports.
Her work involves managing the full lifecycle of influencer collaborations, from initial pitching to final analysis. She is deeply engaged in the creator space, constantly seeking new talent across various platforms, including Twitch and social media, to align with brand objectives.
She was integral to launching the 2025 Crocs NIL class, securing a premier roster of college athletes to represent the brand.
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