Alison Worthington

Pioneer
DISC Type : Dis

Chief Marketing Officer - Fractional at HealthJoy

San Francisco Bay Area, United States

Overview

Alison has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Alison has no verified topics they care about

Media Appearances

Alison has no verified media appearances

Work History

2024
Chief Marketing Officer - Fractional at HealthJoy
2017
Worthington Growth Partners - Fractional CMO at GoPro, Ancestry, Bragg, HealthJoy. Consumer and health tech startups
2024
Board Member at USA Field Hockey
2022 - 2025
Senior Vice President Marketing at Lyra Health
2020 - 2025
Board Member at Cannabist

Education

MBA from Harvard Business School
Bachelor of Arts (B.A.) from Smith College

More Information

Social Presence :

Prographics :

Exp : 31 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Marketing Officer - Fractional at HealthJoy

Interested in

Sports

Sports Illustrated

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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Alison

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They are generally fast movers and can take quick decisions
  • Can Alison take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Alison

Personality Compatibility


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