Alistair Beak

Enthusiast
DISC Type : i

Group Chief Executive Officer at Sure

Guernsey

Overview

Alistair Beak serves as the Group CEO of Sure, focusing on delivering advanced technology and services to remote island communities. A graduate of the University of Bath with a degree in Business Administration, he has extensive international telecoms experience, having held senior roles at Vodafone and Digicel across the globe.

Outside of his corporate roles, Alistair values family time, having taken a dedicated break before returning to the UK. He is an alumnus of the Royal Hospital School, an institution with strong naval and seafaring traditions, suggesting a personal connection to maritime heritage.

He recently spearheaded Sures major rebrand to "Sure By Beyon" to reflect its evolution and integration within the global technology group.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Island Connectivity
Leads Sure's mission to connect seven island communities with the latest technology, including significant investment in fibre networks and 5G infrastructure.
Strategic Growth
Announced the acquisition of Airtel-Vodafone in the Channel Islands to trigger significant investment and enhance network coverage and services for customers.
Corporate Rebranding
Recently led the company's brand evolution to "Sure By Beyon, " aligning the local business with its global parent company for greater reach and expertise.

Media Appearances

Sure appoints Alistair Beak as Acting Group CEO. Featured in Sure (Press Centre)

See Now

Work History

7-2021
Group Chief Executive Officer at Sure
1-2020 - 8-2021
Chief Business Officer at Sure / Sure Business
7-2017 - 1-2020
Chief Marketing Officer at Sure / Sure Business
12-2016 - 7-2017
Sales & Marketing Director at Sharedband & Boosty
6-2016 - 9-2016
Enjoying a break with the family at Enjoying a break

Education

1990 - 1994
Business Administration from University of Bath
Education details unavailable from Royal Hospital School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Guernsey Job Level : Leadership Designation : Group Chief Executive Officer at Sure
URL has been copied!

Insights For Selling To Alistair

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alistair is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alistair

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Alistair move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Alistair take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alistair

Personality Compatibility


Other Sure Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.