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Alistair Beak

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Group Chief Executive Officer at Sure
📍 Guernsey

Alistair Beak serves as the Group CEO of Sure, focusing on delivering advanced technology and services to remote island communities. A graduate of the University of Bath with a degree in Business Administration, he has extensive international telecoms experience, having held senior roles at Vodafone and Digicel across the globe.

Outside of his corporate roles, Alistair values family time, having taken a dedicated break before returning to the UK. He is an alumnus of the Royal Hospital School, an institution with strong naval and seafaring traditions, suggesting a personal connection to maritime heritage.

He recently spearheaded Sures major rebrand to "Sure By Beyon" to reflect its evolution and integration within the global technology group.

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Experience
11 Years
Current Role
Group Chief Executive Officer
Job Level
Leadership
Location
Guernsey
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alistair cares about

Island Connectivity
Leads Sure's mission to connect seven island communities with the latest technology, including significant investment in fibre networks and 5G infrastructure.
Strategic Growth
Announced the acquisition of Airtel-Vodafone in the Channel Islands to trigger significant investment and enhance network coverage and services for customers.
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Career

Work history

7-2021
Group Chief Executive Officer
Sure
1-2020 - 8-2021
Chief Business Officer
Sure / Sure Business
7-2017 - 1-2020
Chief Marketing Officer
Sure / Sure Business
12-2016 - 7-2017
Sales & Marketing Director
Sharedband & Boosty
6-2016 - 9-2016
Enjoying a break with the family
Enjoying a break
In the press

Media appearances

Sure appoints Alistair Beak as Acting Group CEO. Featured in Sure (Press Centre)
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Education
1990 - 1994
Business Administration
University of Bath
Education details unavailable
Royal Hospital School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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