Alistair Goodman

Controller
DISC Type : CI

Co-Founder at Emodo (Acquired by OneMagnify)

Moraga, California, United States

Overview

Alistair is a global executive and CEO in digital media and data with 15 years of experience leading growth and turnarounds. He specializes in M&A and has successfully guided companies like Emodo through acquisition. He holds an MBA from Northwesterns Kellogg School and is a NACD Certified Director.

He is a strong proponent of servant leadership, always seeking ways to inspire his teams toward positive outcomes. His interest in global challenges is highlighted by his certification in "Climate Change: Learning for Action, " aligning with his professional pivot toward climate technology.

After starting his career on Wall Street, he pivoted to AdTech over 20 years ago, driven by a passion for businesses that foster innovation and change.

Personality Overview

Informal Yet Blunt

Persuasive & Assertive

Challenger

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Growth & Turnarounds
As a 15-year CEO, he has a proven record of scaling businesses, leading turnarounds, and executing successful exits for investors within tech and digital media.
Climate Technology
His professional focus includes Climate Tech, supported by a "Climate Change: Learning for Action" certification, indicating a deep interest in sustainability and environmental solutions.
Ad Tech Evolution
He frequently discusses the future of advertising, particularly the strategic importance of Connected TV (CTV) and Dynamic Creative Optimization (DCO) in driving performance.

Media Appearances

Alistair has no verified media appearances

Work History

10-2024
Co-Founder at Emodo (Acquired by OneMagnify)
1-2023
Member Board of Directors at TrueData
2-2018 - 9-2024
Chief Executive Officer - Emodo at Ericsson
9-2008 - 2-2018
Chief Executive Officer at Placecast
1-2005 - 8-2008
Vice President of Strategic Marketing at Exponential Interactive (Parent Company of Tribal Fusion)

Education

9-1991 - 6-1993
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
BA from Haverford College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Moraga, California, United States Job Level : Leadership Designation : Co-Founder at Emodo (Acquired by OneMagnify)
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Insights For Selling To Alistair

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alistair is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Alistair

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alistair move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alistair take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Alistair

Personality Compatibility


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