Allan Wiens in

Allan Wiens

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Chief Executive Officer at SeedMaster Manufacturing Ltd.
📍 White City, Saskatchewan, Canada

As CEO of SeedMaster, Allan Wiens drives global growth in precision seeding, leveraging deep agricultural roots from his upbringing on a Manitoba farm. His expertise was honed over two decades at Brandt and Deere & Company. He holds a BSc from the University of Manitoba and an EMBA from the University of Iowa.

Allan lives in White City, Saskatchewan, with his wife and three children. He is committed to his communitys economic future, serving on the Board of Directors for Economic Development Regina. He also actively supports vital local services like the STARS air ambulance.

Interesting fact: He took the helm as CEO in December 2024 and is immediately overseeing a $10 million expansion of the companys manufacturing facilities.

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Experience
11 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
White City, Saskatchewan, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Allan cares about

Precision Seeding
Core to his role as CEO of SeedMaster, focusing on helping farmers improve productivity and profitability through precise, innovative no-till seeding technology.
AgTech Innovation
He highlights new product designs, like the dual-cylinder single knife opener, and the use of digital 3D renderings to showcase Canadian engineering and craftsmanship.
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Career

Work history

12-2024
Chief Executive Officer
SeedMaster Manufacturing Ltd.
5-2025
Member Board of Directors
Economic Development Regina (EDR)
6-2022 - 12-2024
Vice President of Product Strategy & Sales Support
Brandt Group of Companies
9-2019 - 6-2022
Sr Director of Product Strategy
Brandt Group of Companies
1-2018 - 9-2019
Product Planning Manager
Brandt Group of Companies
In the press

Media appearances

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Education
2013 - 2015
EMBA
The University of Iowa Tippie College of Business
2002 - 2006
Bachelor of Science (BSc)
University of Manitoba
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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