Allan Wiens

Evaluator
DISC Type : dsc

Chief Executive Officer at SeedMaster Manufacturing Ltd.

White City, Saskatchewan, Canada

Overview

As CEO of SeedMaster, Allan Wiens drives global growth in precision seeding, leveraging deep agricultural roots from his upbringing on a Manitoba farm. His expertise was honed over two decades at Brandt and Deere & Company. He holds a BSc from the University of Manitoba and an EMBA from the University of Iowa.

Allan lives in White City, Saskatchewan, with his wife and three children. He is committed to his communitys economic future, serving on the Board of Directors for Economic Development Regina. He also actively supports vital local services like the STARS air ambulance.

Interesting fact: He took the helm as CEO in December 2024 and is immediately overseeing a $10 million expansion of the companys manufacturing facilities.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Precision Seeding
Core to his role as CEO of SeedMaster, focusing on helping farmers improve productivity and profitability through precise, innovative no-till seeding technology.
AgTech Innovation
He highlights new product designs, like the dual-cylinder single knife opener, and the use of digital 3D renderings to showcase Canadian engineering and craftsmanship.
Dealer Network Success
He emphasizes that a strong, collaborative dealer network is a crucial part of his strategy to build on SeedMaster's legacy and effectively serve farmers.

Media Appearances

Allan has no verified media appearances

Work History

12-2024
Chief Executive Officer at SeedMaster Manufacturing Ltd.
5-2025
Member Board of Directors at Economic Development Regina (EDR)
6-2022 - 12-2024
Vice President of Product Strategy & Sales Support at Brandt Group of Companies
9-2019 - 6-2022
Sr Director of Product Strategy at Brandt Group of Companies
1-2018 - 9-2019
Product Planning Manager at Brandt Group of Companies

Education

2013 - 2015
EMBA from The University of Iowa Tippie College of Business
2002 - 2006
Bachelor of Science (BSc) from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 11 Location : White City, Saskatchewan, Canada Job Level : Leadership Designation : Chief Executive Officer at SeedMaster Manufacturing Ltd.
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Insights For Selling To Allan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Allan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Allan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Allan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Allan

Personality Compatibility


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