Allen Hendricks

Energizer
DISC Type : I

Venture Head of Engineering at UP.Labs

Santa Monica, California, United States

Overview

Allen Hendricks is the Venture Head of Engineering at UP. Labs, where he empowers mission-driven startups by building companies from scratch. He has transitioned from hands-on coding to leadership, focusing on early-stage management. Allen holds a Bachelors degree from Purdue University.

Colleagues describe him as instrumental, transparent, and a hands-on leader with a positive, "lets get it done" mentality that inspires development teams.

He has developed and openly shared his own set of AI Agent Principles that guide how to design, build, and deploy agents effectively.

Personality Overview

Believer

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Building Startups
Focuses on "0 → 1 building, " helping founders turn early ideas into scalable, mission-driven companies and leading them to strategic exits.
AI Agent Systems
He is actively working hands-on with AI agentic systems and has recently shared his personal principles for designing and building them.
Engineering Leadership
Passionate about transitioning from hands-on development to leading and growing engineering teams, with a specific focus on early-stage management.

Media Appearances

Allen has no verified media appearances

Work History

1-2026
Venture Head of Engineering at UP.Labs
12-2024
Founder at Let's Do Good Stuff
1-2024 - 12-2025
Technical Advisor / Interim CTO (Venture Studio Model) at 25madison
4-2022 - 11-2023
Senior Staff Software Engineer L6 at LiveRamp
11-2021 - 4-2022
Staff Software Engineer L5 at LiveRamp

Education

2008 - 3-2012
Bachelor's degree from Purdue University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Santa Monica, California, United States Job Level : Mid-senior Designation : Venture Head of Engineering at UP.Labs
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Insights For Selling To Allen

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Allen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Allen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Allen take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Allen

Personality Compatibility


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