Allen Licha

Energizer
DISC Type : I

Director of IT at HG Insights

Santa Barbara, California, United States

Overview

Allen is a Director of IT with over 30 years of PMP-certified project management experience, specializing in complex business systems like Salesforce and NetSuite. Holding a BS from UC Santa Barbara, he is described by colleagues as highly professional with strong technical and business acumen.

He once built a custom tool to snapshot massive, historical CRM datasets, solving a common data tracking limitation.

Personality Overview

Enthusiastic

Relationship Oriented

Full Of Energy

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

SaaS Stack Optimization
He recently standardized and optimized the use of SaaS tools to improve efficiency and reduce costs by eliminating redundancy within the company's technical stack.
AI Solution Integration
At HG Insights, he successfully rolled out Artificial Intelligence (AI) solutions within their technical stack to directly improve company-wide productivity.
CRM & ERP Systems
He has extensive, multi-company experience overseeing, administering, and extending critical platforms including NetSuite, Salesforce, and JIRA/Confluence.

Media Appearances

Allen has no verified media appearances

Work History

7-2025
Director of IT at HG Insights
4-2020 - 8-2025
Senior Technical Operations Manager at HG Insights
4-2017 - 3-2020
Manager of Information Systems at Cospheric LLC - Innovations in Microspheres
2-2008 - 3-2017
Manager of Information Systems at Influence Health (now WebMD)
1-2003 - 1-2008
Senior Project Manager at Influence Health (now WebMD)

Education

9-1986 - 6-1989
BS from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 34 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Director of IT at HG Insights
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Insights For Selling To Allen

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allen is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Allen

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Allen move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Allen take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Allen

Personality Compatibility


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