Allison Cawley

Inspirer
DISC Type : id

Data Insights Manager at bet365

Stoke-On-Trent, England, United Kingdom

Overview

Allison Cawley is a Data Insights Manager at bet365 with over 20 years of experience in the gaming sector. She specializes in using data for workforce and customer experience optimization, having led a global NICE WFM software implementation. She holds degrees in Psychology and Criminology from the University of Staffordshire.

She is driven by delivering excellent customer service while ensuring employee well-being and satisfaction. Allison values teamwork and innovation, frequently highlighting her colleagues achievements and supporting company-wide charitable events. She actively participates in industry conferences to stay current on trends.

Unique fact: Allison was part of the leadership team that implemented the ADA Chatbot at bet365.

Personality Overview

Achievment Oriented

Confident & Optimistic

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Workforce Optimization
Has extensive experience leading planning teams and implemented NICE WFM software for over 4, 000 users across global offices.
CX Data Analysis
Passionate about using customer contact analysis to provide insights and recommendations on trends and behaviors to improve service.
Contact Center Innovation
Was a key member of the leadership team responsible for implementing the ADA Chatbot, demonstrating an interest in new support technologies.

Media Appearances

Allison has no verified media appearances

Work History

12-2025
Data Insights Manager at bet365
9-2023 - 12-2025
Workforce Planning Manager at bet365
7-2022 - 9-2023
Customer Contact Analysis Manager at bet365

Education

9-2009 - 6-2011
Masters Health Psychology from University of Staffordshire
9-2005 - 6-2008
Dual Honours Psychology and Criminology from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 3 Location : Stoke-On-Trent, England, United Kingdom Job Level : Middle Designation : Data Insights Manager at bet365
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Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Allison

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Allison take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Allison

Personality Compatibility


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