Allison Cawley in

Allison Cawley

Inspirer · DISC type id
Data Insights Manager at bet365
📍 Stoke-On-Trent, England, United Kingdom

Allison Cawley is a Data Insights Manager at bet365 with over 20 years of experience in the gaming sector. She specializes in using data for workforce and customer experience optimization, having led a global NICE WFM software implementation. She holds degrees in Psychology and Criminology from the University of Staffordshire.

She is driven by delivering excellent customer service while ensuring employee well-being and satisfaction. Allison values teamwork and innovation, frequently highlighting her colleagues achievements and supporting company-wide charitable events. She actively participates in industry conferences to stay current on trends.

Unique fact: Allison was part of the leadership team that implemented the ADA Chatbot at bet365.

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Experience
3 Years
Current Role
Data Insights Manager
Job Level
Middle
Location
Stoke-On-Trent, England, United Kingdom
Personality Overview

How Allison shows up

Achievment Oriented
Confident & Optimistic
Charming & Persuasive

They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Priorities

Topics Allison cares about

Workforce Optimization
Has extensive experience leading planning teams and implemented NICE WFM software for over 4, 000 users across global offices.
CX Data Analysis
Passionate about using customer contact analysis to provide insights and recommendations on trends and behaviors to improve service.
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Career

Work history

12-2025
Data Insights Manager
bet365
9-2023 - 12-2025
Workforce Planning Manager
bet365
7-2022 - 9-2023
Customer Contact Analysis Manager
bet365
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2009 - 6-2011
Masters Health Psychology
University of Staffordshire
9-2005 - 6-2008
Dual Honours Psychology and Criminology
University of Staffordshire
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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