JR Fuller

Trailblazer
DISC Type : DI

VP of Sales Americas at Coupa

Melbourne, Florida, United States

Overview

JR Fuller is the VP of Sales for Supply Chain in the Americas at Coupa, with an extensive background in IoT, hardware, and SaaS. He holds an MBA from George Mason University, and colleagues describe him as a genuine, creative, and supportive leader with a talent for solving complex business challenges.

Outside of his executive role, JR is a small business owner, having founded Beleza Lawn Care LLC. He demonstrates a strong commitment to community and inclusivity, actively creating opportunities for individuals with disabilities in the workplace and fostering supportive team environments.

He once received an "Employer of the Year" award for his open hiring practices after hiring a deaf programmer and training the entire staff in sign language.

Personality Overview

Assertive

Friendly But Fast

Informal

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

AI in Supply Chain
He actively posts about leveraging AI to amplify human expertise and streamline workflows, highlighting Coupa's latest innovations in this area.
Sales Leadership
As a VP of Sales, he is highly recommended for his strategic vision, ability to move deals forward, and his dedication to supporting his team's success.
Inclusive Hiring
He was awarded "Employer of the Year" for his commitment to diversity, specifically for hiring a deaf programmer and integrating them into the team with sign language training.

Media Appearances

JR has no verified media appearances

Work History

9-2025
VP of Sales Americas at Coupa
5-2025
Business Owner at Beleza Lawn Care LLC
1-2025 - 5-2025
General Manager at Blue Yonder
2-2023 - 5-2025
VP, CPG Key Accounts at Blue Yonder
1-2024 - 1-2025
VP CPG Key accounts and LATAM manufacuring at Blue Yonder

Education

2000 - 2002
Master of Business Administration (MBA) from George Mason University
1996 - 1998
Bachelor of Science (BS) from Strayer University (VA)

More Information

Social Presence :

Prographics :

Exp : N/A Location : Melbourne, Florida, United States Job Level : N/A Designation : VP of Sales Americas at Coupa
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Insights For Selling To JR

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JR is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from JR

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will JR move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can JR take some risk or not?

  • They can take risks if necessary.

You And JR

Personality Compatibility


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