Allison McCrea

Researcher
DISC Type : Cs

Chief Executive Officer at SDI International Corp.

Toronto, Ontario, Canada

Overview

Allison McCrea is the CEO of SDI International, a global procurement solutions company. With a background as a Barrister and Solicitor and an MBA from the University of Oxford, she recently led HCMWorks through its strategic acquisition of SDI, expanding the companys footprint to over 70 countries.

Allison is a passionate advocate for female leadership, actively participating in the Women Presidents Organization (WPO), where she was named to the 2024 #Women2Watch List. She consistently engages with networks that support and celebrate the achievements of women in business, such as the Womens Executive Network (WXN).

She led her company, HCMWorks, in acquiring SDI International and was then appointed CEO of the newly combined, larger organization.

Personality Overview

Cost Conscious

Perfectionist

ROI Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Empowering Women Leaders
Recognized on the 2024 Women Presidents Organization's "Women2Watch" list and frequently posts about her involvement with WPO and the Women's Executive Network (WXN).
AI in Business
Recently participated in an AI masterclass with her WPO group to explore how artificial intelligence can streamline operations, enhance customer insights, and boost creativity.
Global Procurement
As CEO of SDI International, she leads a company specializing in global procurement, tail spend management, and strategic sourcing for Fortune 500 clients.

Media Appearances

About - SDI International (Leadership page mentioning Allison McCrea, Chief Executive Officer). Featured in SDI International Corp. – Official Website

See Now

Work History

10-2025
Chief Executive Officer at SDI International Corp.
2-2022 - 10-2025
Managing Director at HCMWorks
12-2016 - 2-2022
Legal Counsel at Procom
9-2008 - 12-2016
Manager at Procom
1-2008 - 9-2008
Recruiter at Procom

Education

Certificate of Legal Studies from The London School of Economics and Political Science (LSE)
Master of Business Administration - MBA from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Executive Officer at SDI International Corp.
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Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Allison

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Allison take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Allison

Personality Compatibility


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