Allyssa Kaiser

Captain
DISC Type : DS

Vice President, DTC + Performance Marketing at NEST New York

New York, New York, United States

Overview

Allyssa Kaiser is the Vice President of DTC + Performance Marketing at NEST New York, where she leads digital-first transformations. With over 12 years of experience, the Syracuse University alumna is a recognized brand strategist and change catalyst. People who have worked with her describe her as innovative, analytical, and collaborative.

Originally from the Midwest, Allyssa dreamed of living in New York and is passionate about youth arts education, a passion she discovered in high school. She is also a dedicated fundraiser for St. Jude Childrens Research Hospital, demonstrating her commitment to causes that help children fight cancer.

Allyssa is a multi-award winner in 2025, having been named a P2PI 40 Under 40 honoree and an Innovator honoree by Amazing Women in eCommerce.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

DTC Brand Growth
As VP of DTC + Performance Marketing, she has driven double-digit year-over-year growth for NEST New York by pioneering new media channels and reimagining digital strategies.
Performance Marketing
Her roles at NEST New York, Aerosoles, and Bowlero Corporation have centered on data-driven media strategies and delivering on key performance indicators to drive business results.
Holiday Campaigns
Her social feed heavily features NEST New York's holiday campaigns, including a recent major activation in Times Square, indicating a strong professional focus and personal pride.

Media Appearances

Allyssa has no verified media appearances

Work History

2-2024
Vice President, DTC + Performance Marketing at NEST New York
3-2021 - 2-2024
Senior Director of Performance Marketing at NEST New York
8-2020 - 4-2021
Director of Performance Marketing (Consultant) at Aerosoles
2-2018 - 8-2020
Director of Media at Bowlero Corporation
8-2017 - 1-2018
Account Supervisor | T. Marzetti Company at MullenLowe Group

Education

Bachelor of Arts (B.A.) from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Senior Designation : Vice President, DTC + Performance Marketing at NEST New York
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Insights For Selling To Allyssa

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allyssa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Allyssa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Allyssa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Allyssa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Allyssa

Personality Compatibility


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