Allyssa Kaiser in

Allyssa Kaiser

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Vice President, DTC + Performance Marketing at NEST New York
📍 New York, New York, United States

Allyssa Kaiser is the Vice President of DTC + Performance Marketing at NEST New York, where she leads digital-first transformations. With over 12 years of experience, the Syracuse University alumna is a recognized brand strategist and change catalyst. People who have worked with her describe her as innovative, analytical, and collaborative.

Originally from the Midwest, Allyssa dreamed of living in New York and is passionate about youth arts education, a passion she discovered in high school. She is also a dedicated fundraiser for St. Jude Childrens Research Hospital, demonstrating her commitment to causes that help children fight cancer.

Allyssa is a multi-award winner in 2025, having been named a P2PI 40 Under 40 honoree and an Innovator honoree by Amazing Women in eCommerce.

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Experience
9 Years
Current Role
Vice President, DTC + Performance Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Allyssa cares about

DTC Brand Growth
As VP of DTC + Performance Marketing, she has driven double-digit year-over-year growth for NEST New York by pioneering new media channels and reimagining digital strategies.
Performance Marketing
Her roles at NEST New York, Aerosoles, and Bowlero Corporation have centered on data-driven media strategies and delivering on key performance indicators to drive business results.
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Career

Work history

2-2024
Vice President, DTC + Performance Marketing
NEST New York
3-2021 - 2-2024
Senior Director of Performance Marketing
NEST New York
8-2020 - 4-2021
Director of Performance Marketing (Consultant)
Aerosoles
2-2018 - 8-2020
Director of Media
Bowlero Corporation
8-2017 - 1-2018
Account Supervisor | T. Marzetti Company
MullenLowe Group
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Education
Bachelor of Arts (B.A.)
Syracuse University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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