Alok Agarwal

Commander
DISC Type : D

Chief Marketing Officer & 10% Chief Sales Officer at Orient Bell

Gurgaon, Haryana, India

Overview

Alok Agarwal is the Chief Marketing Officer at Orientbell Tiles, blending two decades of leadership at global firms like Unilever, GSK, and eBay. An alumnus of IIT Bombay and IIM Bangalore, he focuses on driving growth through digital transformation and consumer insights. Colleagues describe him as a result-oriented and realistic strategist.

He was named "Digital Marketer of the Year" and previously spearheaded Mahindras entry into motorcycles, launching a product that was awarded "Bike of the Year. "

Personality Overview

Very Quick

Impact-Driven

Decisive

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Digital Transformation
He is leading Orientbell Tiles to become a tech thought-leader by using digital tools to make the tile shopping experience easier for consumers and partners.
AI-led Marketing
He frequently shares his perspective on harnessing AI to upgrade the retail experience and create more effective marketing strategies.
Consumer-centric Brands
He emphasizes solving consumer pain points and believes in authenticity over celebrity endorsements to build brand value, a philosophy he often discusses in interviews.

Media Appearances

Alok Agarwal, Chief Marketing Officer, Orient Bell. Featured in Facebook (Agency Reporter)

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Alok Agarwal, CMO Orient Bell Limited: Nation building and cultural contribution. Featured in Orient Bell

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In conversation with Alok Agarwal, Chief Marketing Officer – Orient Bell Tiles. Featured in The Tiles of India

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Work History

7-2018
Chief Marketing Officer & 10% Chief Sales Officer at Orient Bell
1-2018 - 6-2018
Partner (Marketing) : Brand Strategy, New Product Development & Digital Marketing at Hypersonic Advisors Pvt. Ltd.
3-2014 - 12-2017
Head Marketing Excellence, Digital Head : Digital Transformation, Market Research & Analytics at GSK
4-2013 - 2-2014
Marketing Director : P&L, Building Differentiation, User Acquisition & Retention at eBay Inc
3-2012 - 3-2013
Category Head Motorcycles: Marketing Strategy, New Product Development, Brand Communication, P&L at Mahindra Rise

Education

1995 - 1997
Master of Business Administration - MBA from Indian Institute of Management Bangalore
6-1989 - 6-1993
Bachelor of Technology - BTech from Indian Institute of Technology, Bombay

More Information

Social Presence :

Prographics :

Exp : N/A Location : Gurgaon, Haryana, India Job Level : N/A Designation : Chief Marketing Officer & 10% Chief Sales Officer at Orient Bell
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Insights For Selling To Alok

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alok is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alok

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alok move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alok take some risk or not?

  • The risks don’t matter much to them.

You And Alok

Personality Compatibility


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