Alvaro Fernandez, MSHI, MBA in

Alvaro Fernandez, MSHI, MBA

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Service Line Marketing Director at CHRISTUS Health
📍 Irving, Texas, United States

Alvaro is an informatics-driven healthcare marketing leader at CHRISTUS Health, specializing in service line growth. With an MBA and a Master of Science in Health Informatics, he translates complex data into measurable outcomes. He applies his diverse background in CPG, automotive, and retail to modernize healthcare marketing strategies.

His career path is notable for its transition from serving as the VP of Marketing for Kola Loka (Krazy Glue) in Mexico to becoming a strategic leader in U. S. healthcare.

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Experience
23 Years
Current Role
Service Line Marketing Director
Job Level
Mid-senior
Location
Irving, Texas, United States
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Alvaro cares about

Retail-Style Healthcare Marketing
Believes healthcare needs to adopt retail marketing principles, using authentic stories and compelling creative to connect with patients as consumers.
Capacity-Driven Strategy
Advocates for tightly aligning marketing efforts with the operational capacity of clinical teams to ensure a positive and consistent patient experience.
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Career

Work history

9-2023
Service Line Marketing Director
CHRISTUS Health
11-2018 - 9-2023
Marketing Director, Clinical Services
UT Southwestern Medical Center
1-2017 - 1-2019
Digital Marketing Consultant
Volkswagen Auto Haus Mexico
1-2015 - 12-2016
VP of Marketing & Advertising
Kola Loka - Krazy Glue
1-2009 - 1-2015
Director Marketing and Sales
Kola Loka - Krazy Glue
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2023 - 12-2025
Master of Science - MS
UT Southwestern Medical Center
2014 - 2016
Master of Business Administration (MBA)
The University of Dallas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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