Alvaro Fernandez, MSHI, MBA

Inquirer
DISC Type : cd

Service Line Marketing Director at CHRISTUS Health

Irving, Texas, United States

Overview

Alvaro is an informatics-driven healthcare marketing leader at CHRISTUS Health, specializing in service line growth. With an MBA and a Master of Science in Health Informatics, he translates complex data into measurable outcomes. He applies his diverse background in CPG, automotive, and retail to modernize healthcare marketing strategies.

His career path is notable for its transition from serving as the VP of Marketing for Kola Loka (Krazy Glue) in Mexico to becoming a strategic leader in U. S. healthcare.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Retail-Style Healthcare Marketing
Believes healthcare needs to adopt retail marketing principles, using authentic stories and compelling creative to connect with patients as consumers.
Capacity-Driven Strategy
Advocates for tightly aligning marketing efforts with the operational capacity of clinical teams to ensure a positive and consistent patient experience.
Conversion-Focused Marketing
Focuses on tangible, measurable results that impact the P&L rather than broad "awareness" metrics, utilizing a full-funnel approach to drive patient action.

Media Appearances

Alvaro has no verified media appearances

Work History

9-2023
Service Line Marketing Director at CHRISTUS Health
11-2018 - 9-2023
Marketing Director, Clinical Services at UT Southwestern Medical Center
1-2017 - 1-2019
Digital Marketing Consultant at Volkswagen Auto Haus Mexico
1-2015 - 12-2016
VP of Marketing & Advertising at Kola Loka - Krazy Glue
1-2009 - 1-2015
Director Marketing and Sales at Kola Loka - Krazy Glue

Education

8-2023 - 12-2025
Master of Science - MS from UT Southwestern Medical Center
2014 - 2016
Master of Business Administration (MBA) from The University of Dallas

More Information

Social Presence :

Prographics :

Exp : 23 Location : Irving, Texas, United States Job Level : Mid-senior Designation : Service Line Marketing Director at CHRISTUS Health
URL has been copied!

Insights For Selling To Alvaro

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alvaro is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Alvaro

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Alvaro move?

  • Their decision making speed is somewhere in the middle.
  • Can Alvaro take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Alvaro

Personality Compatibility


Other CHRISTUS Health Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.