Alyssa is a Senior Brand Marketing Manager at Newell Brands, currently leading initiatives for the Rubbermaid Consumer division. With an MBA from Emorys Goizueta Business School, she has a long track record of managing major brands like Graco and Goody within the companys portfolio.
Based on her affiliations, she appears to have a strong interest in supporting philanthropic causes, particularly those related to childrens health, as evidenced by her connection with St. Jude Childrens Research Hospital. She also maintains a connection with her alma mater, Emory University.
She has built her entire marketing career within Newell Brands, progressing through various roles across different product categories.
Alyssa Lew
Senior Manager, Brand Marketing - Rubbermaid Consumer at Newell Brands
Mableton, Georgia, United States
Overview
Topics They Care About
Consumer Brand Strategy
Her career at Newell Brands involves managing and marketing for major consumer-facing brands like Rubbermaid, Graco, and Goody, showcasing deep expertise in this area.
Retail Channel Marketing
Previously held the title of Channel Marketing Manager, indicating a strong background in developing strategies for different retail environments and partners.
CPG Industry Trends
[Predicted] Her long tenure in the consumer packaged goods sector suggests a vested interest in market trends, innovation, and competitive landscapes.
Media Appearances
Alyssa has no verified media appearances
Work History
10-2015
Senior Manager, Brand Marketing - Rubbermaid Consumer at Newell Brands
10-2014 - 10-2015
Senior Manager, Brand Marketing - Decor at Newell Brands
6-2012 - 10-2014
Senior Trade Marketing Manager - Graco at Newell Brands
1-2012 - 6-2012
Channel Marketing Manager - Rubbermaid and Goody at Newell Brands
10-2009 - 12-2011
Brand Marketing Manager - Goody at Newell Brands
11-2007 - 10-2009
Senior Key Account Manager, Northeast - Goody at Newell Brands
6-2006 - 11-2007
Customer Marketing Manager at Hickory Farms
7-2004 - 6-2006
Channel Marketing Manager, Food and Drug - Goody at Newell Brands
11-2003 - 3-2005
Key Account Manager, Midwest - Goody at Newell Brands
1-2002 - 11-2003
Territory Sales Representative - Goody at Newell Brands
6-2001 - 12-2001
Field Marketing Representative - Goody at Newell Brands
Education
2008 - 2010
Masters of Business Administration from Emory University - Goizueta Business School
1997 - 2001
Bachelor of Science from University of Arizona - Eller College of Management
More Information
Social Presence :
Prographics :
Exp : 24
Location : Mableton, Georgia, United States
Job Level : Middle
Designation : Senior Manager, Brand Marketing - Rubbermaid Consumer at Newell Brands
