Alyssa (Sperber) Gold

Inspirer
DISC Type : id

Chief Operating Officer | Senior Marketing Executive at itrek

New York City Metropolitan Area, United States

Overview

Alyssa has no verified overview

Personality Overview

Achievment Oriented

Fast Adopter

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Alyssa has no verified topics they care about

Media Appearances

Alyssa has no verified media appearances

Work History

8-2021 - 11-2025
Chief Operating Officer | Senior Marketing Executive at itrek
6-2020 - 8-2021
Senior Consultant, Operations & Marketing at Independent Consulting
3-2013 - 10-2018
Senior Vice President / General Manager, NYC Office at ICF Next
5-2011 - 10-2012
Vice President, Branding & Development at Dentsu Network Americas
8-2009 - 12-2010
Director, Brand Partnerships, Global Media Sales at Clear Channel

Education

2012 - 2015
Master of Business Administration (MBA) from NYU Stern School of Business
1995 - 1999
BA from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Chief Operating Officer | Senior Marketing Executive at itrek
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Insights For Selling To Alyssa

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alyssa is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Alyssa

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Alyssa move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alyssa take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alyssa

Personality Compatibility


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