Amal Dimashki

Questioner
DISC Type : c

Territory Director MENAT at Turnitin

Dubai, United Arab Emirates

Overview

Amal Dimashki is the Regional Director for the MENAT region at Turnitin, where she drives sales and maximizes revenue. With a background in enterprise sales and regional development, people who have worked with her describe her as highly professional, motivated, and possessing exceptional people skills. She is a certified consultant from The Protocol School of Washington.

Amal has a distinct background as a certified consultant in corporate etiquette and international protocol. She previously founded Mirror Image Consulting, leveraging her expertise in professional presentation and communication to train others, showing a deep-seated interest in personal and professional development.

Unique fact: She is a Certified Corporate Etiquette & International Protocol Consultant, applying these skills in her corporate leadership roles.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Education
Actively participates in panels discussing AI's ethical implications in education and promotes AI-driven tools like Turnitin Clarity that support academic integrity.
Academic Integrity
Her role at Turnitin is centered on providing solutions that uphold academic integrity for millions of students and researchers across the MENAT region.
EdTech Partnerships
Focuses on building and maintaining long-term collaborations, such as the successful 10-year partnership between Turnitin and TÜBİTAK ULAKBİM in Türkiye.

Media Appearances

Amal Dimashki, Regional Director MENAT at Turnitin delivers a compelling presentation at the Elets World Education Summit. Featured in Facebook (Elets World Education Summit page)

See Now

Work History

12-2020
Territory Director MENAT at Turnitin
10-2017 - 11-2020
Regional Business Development Manager- Middle East & North Africa at PeopleCert
11-2009 - 2-2019
Corporate Etiquette & International Protocol Consultant at Mirror Image Consulting
6-2011 - 6-2017
Regional Development Manager - Arab States Region at ECDL Foundation
8-2007 - 5-2011
Sales Manager- Enterprise Sales at Etisalat- Emirates Telecommunication Corporation

Education

1996 - 2000
Bachelor of Science from Lebanese American University
2008 - 2009
Certified Consultant from The Protocol School of Washington

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Territory Director MENAT at Turnitin
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Insights For Selling To Amal

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amal is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Amal

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amal move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Amal take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Amal

Personality Compatibility


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