Rhonda Farnum

Energizer
DISC Type : I

Chief Business Officer, SVP Commercial & Medical Affairs at Theravance Biopharma US, Inc.

San Francisco Bay Area, United States

Overview

Rhonda has no verified overview

Personality Overview

Imaginative

Believer

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Rhonda has no verified topics they care about

Media Appearances

Rhonda has no verified media appearances

Work History

12-2021
Chief Business Officer, SVP Commercial & Medical Affairs at Theravance Biopharma US, Inc.
7-2018 - 11-2021
Vice President of Commercial at Theravance Biopharma US, Inc.
8-2015 - 6-2018
Executive Director of Marketing at Amgen
12-2014 - 8-2015
VP, Hematology Franchise at Onyx Pharmaceuticals, Inc., an Amgen subsidiary
1-2014 - 12-2014
Executive Director, Sales at Pharmacyclics

Education

1985 - 1987
Education details unavailable from Medical College of Georgia at Augusta University
Education details unavailable from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Business Officer, SVP Commercial & Medical Affairs at Theravance Biopharma US, Inc.
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Insights For Selling To Rhonda

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhonda is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rhonda

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rhonda move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rhonda take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rhonda

Personality Compatibility


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