Amardeep Juneja

Enigma
DISC Type : cid

Head of Sales, Europe - IT Services at Movate at Movate

London Area, United Kingdom

Overview

Amardeep Juneja is a technology sales leader with over 20 years of experience managing P&L and driving revenue for top enterprise clients in Europe. At Movate, he leads commercial operations, focusing on new business acquisition and strategic account growth in IT services, digital transformation, and AI. He studied Strategy at the Indian Institute of Management.

Outside of work, Amardeep is an avid cricket fan, both watching and playing the game. He is a blogger, speaker, and technology enthusiast who also enjoys reading. He actively champions diversity, equity, and inclusion, and has been associated with youth-focused initiatives like The Princes Trust.

He has a proven track record of stopping revenue leakage by transforming service delivery and commercial engagement models.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI-Driven Transformation
Writes articles and hosts podcasts on leveraging GenAI for business transformation, productivity gains, and enhancing customer experiences.
European P&L Growth
His role is centered on leading European P&L, acquiring new business, and expanding strategic accounts across FTSE 500 and Fortune 100 clients.
Cricket
Publicly shares his passion for the Indian women's cricket team ("Women in Blue") and is an avid fan who both watches and plays the sport.

Media Appearances

Movate welcomes Amardeep Juneja as Head of Sales, Europe – IT Services. Featured in Instagram

See Now

Work History

4-2024
Head of Sales, Europe - IT Services at Movate at Movate
4-2019 - 3-2024
Regional Leader Sales (IT Services) at HCL Technologies
7-2015 - 3-2019
Sales Director & Client Partner at HCL Technologies
9-2009 - 6-2016
Director New Business Development at HCL Technologies
2006 - 2009
Group Manager at HCLTech

Education

2023 - 2024
Strategy in the Digital Age from Indian Institute of Management, Kozhikode

More Information

Social Presence :

Prographics :

Exp : 21 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Sales, Europe - IT Services at Movate at Movate
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Insights For Selling To Amardeep

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amardeep is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Amardeep

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Amardeep move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Amardeep take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Amardeep

Personality Compatibility


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