Amber Fraser in

Amber Fraser

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Commercial Director at TRIP
📍 London, England, United Kingdom

Amber Fraser is the Co-Founder of the sustainable snack brand BRAVE and also serves as Commercial Director at TRIP. Leveraging her background at LOréal and a Commerce degree from Western University, she excels at scaling brands within major retail channels, focusing on health and sustainability.

Outside of her specific roles, Amber is driven by a personal passion for making sustainable and healthy nutrition exciting for consumers. Her entrepreneurial journey with BRAVE is a direct reflection of this mission, transforming a kitchen idea into a nationally available product line.

Her companys product, Super Hoops, won "Innovation of the Year" from Whole Foods Market.

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Experience
14 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Amber cares about

Sustainable Nutrition
Co-founded a company with the explicit mission to make sustainable, plant-based nutrition exciting and accessible through innovative snacks.
Retail Channel Growth
Has successfully scaled her brand's presence into major UK retailers, including listings in over 1, 000 Tesco stores, Waitrose, and Sainsbury's.
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Career

Work history

6-2025
Commercial Director
TRIP
6-2017
Co-Founder
BRAVE
8-2015 - 4-2017
Business Category Controller
L'Oréal
7-2014 - 8-2015
National Account Controller - Tesco
L'Oréal
5-2013 - 7-2014
Senior National Account Manager - Boots
L'Oréal
In the press

Media appearances

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Education
Bachelor of Commerce - BCom
Western University
International business exchange
Rotterdam School of Management, Erasmus University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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