Charlotte Giddings

Commander
DISC Type : D

Founder creating exponential joy through luxury, handcrafted corporate gifts at Brownie and the Bean Ltd

Redgrave, England, United Kingdom

Overview

Charlotte Giddings is the multi-award-winning co-founder of the family-run bakery, Brownie and the Bean. She transitioned from a high-pressure media career at ITV and the BBC to food entrepreneurship, leveraging her Mini MBA. She is now recognized as a leader in the East Anglian food industry.

Outside of her business, Charlotte is a passionate advocate for women in business and a public speaker. She and her husband moved from London to Suffolk to be part of the vibrant local food community and create a business that fits around their family life with two young children.

Unique Fact: Her move from city life to founding a rural bakery was featured on the BBC One show "Escape to the Country".

Personality Overview

Impact-Driven

Candid & Clear

Risk-Taker

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They take a lot of pride in personal achievements.

Topics They Care About

Corporate Gifting
Her business specializes in creating luxury, handcrafted brownie gifts for corporate clients, focusing on helping businesses impress their clients and staff.
Food Entrepreneurship
She successfully pivoted her business from a mobile café in a horse trailer to an award-winning online and wholesale bakery, demonstrating resilience and strategic growth.
Women in Business
Identified as a public speaker and a passionate advocate for women in business, she uses her platform to inspire and empower others in the industry.

Media Appearances

Charlotte has no verified media appearances

Work History

4-2019
Founder creating exponential joy through luxury, handcrafted corporate gifts at Brownie and the Bean Ltd
11-2014 - 10-2016
Business Development Manager at GCDA- Greenwich Co-operative Development Agency
8-2012 - 10-2014
Account Director at SDI Media
3-2011 - 4-2012
Professional Services Business Manager (contract) at Harris Corporation
3-2007 - 3-2011
Senior Continuity Producer at ITV

Education

1999 - 2002
BA from University of East London
1-2022 - 3-2022
Mini MBA from University of Suffolk

More Information

Social Presence :

Prographics :

Exp : 15 Location : Redgrave, England, United Kingdom Job Level : Leadership Designation : Founder creating exponential joy through luxury, handcrafted corporate gifts at Brownie and the Bean Ltd
URL has been copied!

Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Charlotte

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Charlotte take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Charlotte

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.