Amber Spencer-Holmes

Cheerleader
DISC Type : Is

Chief Growth Officer at Strathberry

London, England, United Kingdom

Overview

Amber Spencer-Holmes is a commercially-minded marketer and the Chief Growth Officer at Strathberry. A graduate of Kings College London, she focuses on data-driven decision-making to grow nuanced, brand-led organizations. Colleagues describe her as an inspiring, laser-focused, and commercially driven leader.

Outside of her direct role, Amber is a vocal supporter of her professional network, often publicly recommending former colleagues and advertising open roles. She is also a proud supporter of her husband, writer Rob Wood, and his work.

She led a complete reinvention and rediscovery of Antler, a British luggage brand with over 100 years of history.

Personality Overview

Cheerful

Story-Driven

Affable

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Luxury Brand Growth
Her career is focused on driving growth for luxury and premium brands like Strathberry, Antler, and Mr & Mrs Smith, building on their heritage.
Data-Driven Marketing
She emphasizes performance, value attribution, and using data to make decisions, with colleagues noting she is "always on the right side of ROI".
Brand Reinvention
She has direct experience leading the transformation of a 100+ year-old company, Antler, reinventing the brand for a modern audience.

Media Appearances

Amber has no verified media appearances

Work History

4-2022
Chief Growth Officer at Strathberry
1-2019 - 3-2022
Chief Marketing Officer at Antler
3-2016 - 12-2018
Marketing Lead at Heidi Klein
11-2014 - 3-2016
Chief Marketing Officer at Mr & Mrs Smith
1-2011 - 10-2014
Global Marketing Director at Mr & Mrs Smith

Education

2006 - 2008
Postgraduate Professional Diploma from CIM | The Chartered Institute of Marketing
1993 - 1997
BA Hons from King's College London

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Growth Officer at Strathberry
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Amber

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Amber move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Amber take some risk or not?

  • They are unlikely to take many risks.

You And Amber

Personality Compatibility


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