Amir Syed

Questioner
DISC Type : c

Chief Executive Officer at The Maverick Activation

Karachi South District, Sindh, Pakistan

Overview

Amir Syed is a seasoned marketing expert and the co-founder of Skale Interactive and The Maverick Activations, focusing on high-impact brand strategies. His extensive background includes director-level roles at global agencies like Ogilvy and dentsu, and he holds a Bachelors degree from Southeastern University in Washington, D. C.

Amir is deeply engaged in the marketing community, participating in discussions on critical industry topics like mental health and the role of AI in creativity. He actively supports his community, as shown by his organization of blood donation drives, and seeks to bridge the gap between industry and academia.

He is a key organizer for the "Dragons of Pakistan, " one of the countrys significant marketing awards.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing Industry Development
Organizes the "Dragons of Pakistan" awards and actively seeks connections with marketing departments at major universities to foster talent.
AI in Creativity
Engages in and promotes discussions on how AI is transforming the creative landscape in Pakistan's marketing industry.
Mental Health in Marketing
Advocates for and participates in conversations about the mental health crisis within the marketing and advertising fraternity.

Media Appearances

Amir has no verified media appearances

Work History

3-2025
Chief Executive Officer at The Maverick Activation
1-2020
Chief Executive Officer at SKALE Interactive
1-2016 - 1-2020
Chief Executive Officer at Kueball Digital
1-2015 - 12-2015
Business Director - South at dentsu
12-2010 - 1-2015
Hub Business Director, CEEMA at Ogilvy

Education

9-1991 - 8-1996
Bachelor's degree from Southeastern University (Washington, D.C.)
9-1982 - 8-1989
High School Diploma from Pakistan International School, Riyadh

More Information

Social Presence :

Prographics :

Exp : 14 Location : Karachi South District, Sindh, Pakistan Job Level : Leadership Designation : Chief Executive Officer at The Maverick Activation
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Insights For Selling To Amir

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amir is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Amir

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amir move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Amir take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Amir

Personality Compatibility


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