Amit Pandhi

Enthusiast
DISC Type : i

CEO and President at Westminster Cracker Company

United States

Overview

Amit Pandhi is a seasoned CEO in the consumer-packaged goods industry, currently leading the heritage brand Westminster Cracker Company. His career includes executive roles at Velocity Snack Brands and Harvest Food Group, focusing on growing snack brands. He holds a BA from UC Irvine and an MA from the University of Pennsylvania.

He is passionate about building community within the food and beverage industry, emphasizing genuine conversation and connection. Amit champions and supports the passion projects of his peers, particularly those addressing challenging but important societal needs like end-of-life planning.

His team at Westminster Crackers participated in the oldest Halloween parade in the US, with everyone dressed up in a Scooby-Doo theme.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

CPG Brand Growth
As a multi-time CEO in the CPG space (Westminster Crackers, Popchips), he focuses on acquiring, incubating, and scaling snack and food brands.
Natural & Organic Foods
He is a founding board member of Naturally Network, a non-profit dedicated to expanding the ecosystem for natural and organic products.
Building Team Culture
He publicly celebrates his team's camaraderie, from dressing up for the country's oldest Halloween parade to welcoming new leaders, showing a focus on positive culture.

Media Appearances

Amit has no verified media appearances

Work History

2-2025
CEO and President at Westminster Cracker Company
11-2023 - 2-2025
Chief Executive Officer at Harvest Food Group Inc.
10-2022
Board Member at Mike's Hot Honey
11-2020 - 5-2025
Founding Board Member (non-profit) at Naturally Network
10-2019 - 12-2022
CEO Velocity Snack Brands 🚀/ CEO Popchips at Velocity Snack Brands

Education

2003 - 2004
MA from University of Pennsylvania
1997 - 2001
BA from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Leadership Designation : CEO and President at Westminster Cracker Company
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Insights For Selling To Amit

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amit is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Amit

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Amit move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Amit take some risk or not?

  • They can take some low-probability risks if needed.

You And Amit

Personality Compatibility


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