Amrita Singh

Inquirer
DISC Type : dc

Senior Director Human Resources at the LEGO Group

Singapore

Overview

Amrita Singh is the Senior Director of Human Resources for the Asia Pacific region at The LEGO Group, concurrently leading the global Employee Relations Centers of Expertise. Her career is built on deep experience in HR business partnering and talent strategy, with previous roles at Procter & Gamble.

She appears deeply invested in her companys culture and regional growth, expressing immense pride in milestones like the expansion of the Singapore hub and the companys journey in India. She actively participates in industry conferences to connect with peers and discuss the future of HR.

Amrita is a recipient of two Gold Awards for her excellent work in organization redesign and simplifying internal work processes.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Employer Branding
Showcases immense pride in The LEGO Group being named a top employer in Singapore, highlighting the importance of a strong and positive workplace culture.
Future of Work
An active participant in conferences focused on AI in HR and culture transformation, demonstrating a keen interest in the evolution of the workplace.
APAC Business Growth
Celebrates key business milestones, such as the expansion of the company's Singapore hub and its strategic journey in India.

Media Appearances

Amrita has no verified media appearances

Work History

2-2025
Senior Director Human Resources at the LEGO Group
1-2018 - 3-2025
Human Resources Director, Asia Pacific at the LEGO Group
10-2016 - 12-2017
Director Talent Acquisition Asia Pacific at the LEGO Group
6-2013 - 9-2016
Senior HR Business Partner at the LEGO Group
4-2011 - 3-2013
Regional Business Partner - ASEAN, Australia, India, Japan, Korea at Procter & Gamble

Education

2004 - 2006
Master of Arts (M.A.) from Tata Institute of Social Sciences
2000 - 2003
Bachelor of Arts (B.A.) Honours from Delhi University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Singapore Job Level : Senior Designation : Senior Director Human Resources at the LEGO Group
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Insights For Selling To Amrita

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amrita is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Amrita

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Amrita move?

  • Their decision making speed is somewhere in the middle.
  • Can Amrita take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Amrita

Personality Compatibility


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