Amy Antony, SHRM-CP

Trailblazer
DISC Type : DI

Founder at Rooted

Louisville, Kentucky, United States

Overview

Amy Antony is the founder of Rooted, a consulting practice focused on helping individuals and organizations grow with intention. Her career combines experience in advertising, operations, HR, and leadership development, always emphasizing the human side of work. Colleagues describe her as inspiring, detail-oriented, collaborative, and a motivating leader.

As a passionate community advocate in Louisville, Amy invests her time in supporting local causes. She is deeply involved with organizations focused on youth literacy and educational equity, such as "I Would Rather Be Reading. " She also dedicates time to mentoring, believing in the power of meaningful connection to strengthen her community.

Amy was honored as the 2025 LSHRM Volunteer of the Year for her exceptional leadership and service to the HR community.

Personality Overview

Achievement-Oriented

Charismatic

Persuasive

They will fight for you if they come to believe in you.  They prefer to ensure that they are in control of the situation. They are charming and can persuade others to support their decisions.

Topics They Care About

People & Culture
Her career is focused on the human side of work, designing values-aligned cultural programs for small businesses and nonprofits through her firm, Rooted.
Leadership Development
She designs and facilitates customized leadership programs and provides one-on-one coaching to enhance leadership effectiveness for her clients.
Community Advocacy
Identifies as a "Community Advocate" and is actively involved in local Louisville events and organizations, demonstrating a deep belief in the power of community.

Media Appearances

Amy has no verified media appearances

Work History

4-2025
Founder at Rooted
9-2023 - 9-2024
Enterprise HR Manager at HighNote
5-2022 - 8-2023
Director People + Culture at DSS Games
5-2021 - 5-2022
Director of Operations at DSS Games
10-2016 - 3-2021
VP, Operations + Project Management at Jacob Tyler Brand + Digital Agency

Education

2000 - 2002
Associate of Arts - AA from MiraCosta College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Louisville, Kentucky, United States Job Level : Leadership Designation : Founder at Rooted
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Amy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Amy

Personality Compatibility


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